We are Grupo Dia, the leading network of proximity stores with more than 3,300 establishments in Spain and Argentina. We are the neighborhood store that provides an easy, fast, and complete shopping experience, close to home and with products of the highest quality at an affordable price, both in our physical stores and through our online channel.
Our first Dia store opened its doors in Madrid in 1979. Today, four decades later, with proximity as our strength and diversity as our banner, the nearly 17,000 people who make up our team in stores, warehouses, and offices, and the 17,000 in our network of franchisees, are driven by the same purpose: to be closer every day to offer the highest quality within everyone’s reach. Together, we have built a company that has been listed on the Spanish stock exchange since 2011 and achieved a turnover of 6.901 million in 2024. We are one of the 100 companies with the best reputation in Spain and Argentina according to the MERCO business monitor. Furthermore, we have positioned ourselves as the leading franchisor in Spain and the only one in the supermarket sector with FRANQ Certification in Argentina.
To achieve our purpose, we rely on a solid network of suppliers, making 96% of our purchases locally. This allows us to offer our nearly 10 million loyal customers accessible food within everyone’s reach, with a complete assortment, a clear commitment to fresh and local products, and a Dia brand of the highest quality.
We are proximity to the neighbourhood store and through the online channel.
We are proximity to the neighbourhood store and through the online channel.
We are a team of talented, dedicated, and loyal professionals who bring their best every day to fulfil our purpose of being ever closer to offer great quality within everyone’s reach.
Over half of our store network is managed by our more than 1,500 franchisees in Spain and Argentina—local entrepreneurs who share our values and our purpose.
The commercial offering is based on a balance between a renewed quality brand and products of international brands
We have a distinctive value proposition in both our neighbourhood stores and our online channel: we offer a different way to shop, close to home and attentive to our customers’ needs. We provide a wide range of products, with a strong focus on fresh and local goods, and our high-quality Dia brand at affordable prices.
We allocate €4 billion to purchases from over 1,500 local suppliers, representing 96% of our global procurement, ensuring that the wealth generated by our operations remains within the communities where we operate.
