{"id":23375,"date":"2021-01-05T12:44:21","date_gmt":"2021-01-05T11:44:21","guid":{"rendered":"https:\/\/diacorporate.com\/comite-de-direccion\/"},"modified":"2025-11-18T21:12:22","modified_gmt":"2025-11-18T20:12:22","slug":"management-board","status":"publish","type":"page","link":"http:\/\/diacorporate.tribecamedia.com\/en\/management-board\/","title":{"rendered":"Management board"},"content":{"rendered":"\t\t
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MANAGEMENT BOARD<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Management Board<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being closer everyday to the people who trust in our company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being Closer Every Day to the people who trust in our company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CEO GRUPO DIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Mart\u00edn Tolcachir<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mart\u00edn Tolcachir has a degree in Business Administration and Management from the University of Buenos Aires and an MBA from the IMD Business School. His professional career progressed at Carrefour Argentina where he managed Consumer Goods Products, and he later went on to lead the same area for the Carrefour Group in France, and the Own Brand products area for 7 years. He returned to Argentina as Sales and Marketing Director until 2018 when he joined the General Management of Electrolux Argentina, and one year later when he occupied the same position for the company in the Southern Cone region. Tolcachir speaks fluent French and English, and Spanish is his mother tongue.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CEO DIA Spain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Ricardo \u00c1lvarez<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ricardo \u00c1lvarez is an agricultural engineering with a specialization in Food Processing Industry at the Polytechnic University of Madrid and obtained a Master in Business Administration from the Instituto de Empresa. \u00c1lvarez's professional career has always been linked to the retail sector. He joined the Tesco sale team in Bray (Ireland) and from there he made the leap to the food retail sector in Spain covering various positions in Lidl. While at Lidl he led important expansion, sales and team building projects. From 2013 to 2018, he was Executive Vice President and Chief Operations Officer in Spain and during recent years for US market.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CEO DIA ARGENTINA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Agust\u00edn Ibero<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Agust\u00edn Ibero holds a degree in Business Administration from the Catholic University of Argentina and a Master in Digital Business from the University of San Andr\u00e9s. With more than 30 years of experience in administration, finance and compliance, he developed his professional career in multinational retail, consulting and IT companies.\n\nIn 2022, he joined the Management Board of Grupo Dia as CEO of Dia Argentina, with the mission to consolidate the sustainable growth of the business unit. Before assuming this role, he served as CFO to initiate the transformation process of Dia Argentina.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CEO DIA BRASIL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. S\u00e9bastien Durchon<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Durchon is a graduate of HEC, \u00c9cole des Hautes \u00c9tudes Commerciales de Paris and has more than 10 years of experience in the retail sector in Brazil. Most recently, he has held various positions within the Carrefour Brazil Group and has an extensive track record in management and business strategy. He joined Dia Brasil in August 2023 as CFO and in March 2024 he took over as CEO of Dia Brasil.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CEO DIA Brasil <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. En\u00e9as Pestana<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CEO DIA Brasil Since March of this year, he has been a member of the Advisory Council of DIA Brasil and is the founder of En\u00e9as Pestana & Associados, a distribution and consumer consulting firm. He holds a degree in Accounting Sciences from the Pontifical Catholic University of S\u00e3o Paulo with a specialisation in management control, finance and leadership for national and international institutions. Pestana was Managing Director for four years and Chief Financial Officer for seven years of Grupo P\u00e3o de A\u00e7\u00facar. He was also Vice President of DASA, and Chief Financial Officer of GP Investments, a Latin American investment firm and controller of Carrefour Brasil. In 2013, he received the Bravo Business magazine award for Dynamic CEO of the Year in recognition of his management at the head of the largest food distribution group in Brazil, P\u00e3o de A\u00e7\u00facar.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dia Group Chief Financial Officer <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Guillaume Gras<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Guillaume Gras is a graduate of EDHEC Business School in France, specialising in Finance. He began his career as a financial auditor at Ernst & Young in 2001 and has held various positions in the retail sector for nearly 20 years within the Casino Group, with positions in France, Vietnam and Brazil. \n\nDuring his time in France, he developed different functions in the internal audit area, marketing department and commercial management of Casino France. At the end of 2011, he was appointed financial director of Casino Restauration. Then in 2014, he took charge of the financial management of the distribution and property management activities in Vietnam. His professional experience continued in Brazil in 2016 at Pao de A\u00e7ucar, first in charge of management control for the South America area and then as Vice President of Finance and Director of Financial Communication and Investor Relations.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dia Group Corporate Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Santiago Mart\u00ednez-Lage<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graduated in Law from the Autonomous University of Madrid and State Attorney on leave. Santiago Mart\u00ednez-Lage began his professional career as a State Attorney in 2006 helding various positions in the Public Administration such us the Court of Justice of the European Union and the Ministry of Health and Consumer Affairs. In 2012, he left the public administration to enter the private sector as deputy director of legal advice for Iberia from where he made the leap to the retail sector as Deputy Secretary of the Board of Directors of Inditex. He has been a member of the Steering Committee of the non-profit Association Bangladesh Accord on Fire and Building Safety and member of the Board of Directors of the Institute of Compliance Directors.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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General Counsel and Secretary to the Board of Directors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Patricio Moren\u00e9s<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tHe has a degree in Law from the Complutense University of Madrid and a Master's degree in Corporate Legal Consultancy (LL.M.) from the Instituto de Empresa, and has extensive experience in the corporate legal profession, having worked before joining the Dia Group in prestigious international firms such as Allen & Overy (now A&O Shearman), Deloitte and KPMG. He specialises in commercial, corporate, M&A and real estate law.\nHe joined in April 2020 as Deputy General Counsel. In July 2023 he assumed the position of General Secretary and Deputy Secretary of the Board of Directors. In January 2025 he was appointed Secretary of the Board of Directors of Grupo Dia, a position he currently combines with that of General Secretary. Since joining the Group in 2020, he has led the bulk of the Group's strategic operations and transformation from a legal point of view (both national and international).<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Chief Communications & Sustainability Officer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mrs. Pilar Hermida<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tPilar has a degree in Journalism from the Complutense University of Madrid and completed university studies in Lille (France). Her training includes various scholarships and postgraduate at La Trobe University in Melbourne (Australia), Instituto de Empresa and ISDI.\n\nAfter working as a journalist for TVE or the EFE Agency, for more than 20 years she has promoted the reputation of companies such as Air France, L'Or\u00e9al and the European University of Madrid. In the last seven years, she has held the position of Director of Communications for HEINEKEN Spain, coordinating the communication of the corporation and its commercial brands.\n\nShe currently holds the position of Chief Communications & Sustainability Officer, being responsible for the Communication Area of \u200b\u200bDia Group globally and in Spain, from where she will boost the reputation of the Spanish company towards its stakeholders, customers, employees, franchisees, media communication and opinion leaders. In addition, as head of the Group's Sustainability Area, Pilar promotes the implementation of the Strategic Sustainability Plan to ensure the company's sustainable impact wherever it operates.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dia Group Corporate Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Antonio Serrano<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antonio Serrano has a degree in Electronic Engineering from the Technological Institute of Aeronautics of Brazil and an MBA in Business Administration, Finance and Marketing from the Booth School of Business (University of Chicago). Subsequently, he completed an Executive Program at the IMD business school in Switzerland. His professional career began at Banco ITA\u00da in 2001 and later at Bain & Company, where he worked for 11 years in charge of evaluating different large-scale projects within the field of strategy and mergers and acquisitions throughout LATAM. In 2014 he was appointed General Manager of Votorantim Cimentos, a position he held until 2018, when he founded and began managing \"Juntos Somos Mais\", the largest digital ecosystem in the construction sector in Brazil, making it the one of the main startups in the country. He combines running the company with business mentoring at Endeavor. He also has extensive expertise as a Board Member of various companies.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Comite-Direccion-Dia-Maximo-Ventas\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Chief Technology Officer Global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. M\u00e1ximo Ventas<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tM\u00e1ximo is a computer engineer from the Polytechnic University of Madrid with extensive experience in e-commerce frameworks and content management systems. With more than 20 years of professional experience, he began his career in consulting in firms such as VASS and Inform\u00e1tica el Corte Ingl\u00e9s working for clients such as Caja Madrid, ICEX, El Corte Ingl\u00e9s, Desigual, Telef\u00f3nica, Jazztel, Pelayo Seguros among others. After a decade as a solutions architect, he joined Carrefour Spain, where he led the e-commerce architecture team for more than five years. M\u00e1ximo joined Dia Espa\u00f1a in 2021 as Director of IT Architecture and in February 2024 he assumes the role of Global Chief Technology Officer, joining the Management Board of Grupo Dia.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chief People & Culture Officer de Grupo Dia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mrs. Joana Neto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Joana holds a degree in Law from the Portuguese Catholic University and an advanced programme in Strategy for Human Resources Leaders from INSEAD. She has more than 22 years of experience in human resources management. In the last ten years, she has focused her work in the industrial and distribution sectors, leading high-impact leadership and cultural transformation projects.\n\nAs Director of People & Culture and Franchise at Dia Portugal for three years, she led the process of improving leadership competencies and implemented new ways of working towards a simpler and more agile organisation, preparing it to embrace the new phase the company is entering in Portugal.\n\nPreviously, Joana led HR at Refriango for Africa and at Reiter Affiliated Group for the EMEA region, where she managed major organisational change projects and employer branding and organisational culture development strategies. She also held key roles in her career at Deloitte & KPMG consulting firms, focusing on global services such as compensation and benefits and talent management.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joana\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Conoce<\/a><\/figure>
TAKE A LOOK AT OUR SUSTAINABLE VISION<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"MEET<\/a><\/figure>
MEET THE BOARD OF DIRECTORS<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MANAGEMENT BOARD Management Board The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being closer everyday to the people who trust in our company. The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese…<\/p>\n","protected":false},"author":3,"featured_media":15118,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23375","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDIA group. Meet the members of our Management Committee<\/title>\n<meta name=\"description\" content=\"On this page you will find updated information on the components of the Dia Group Management Committee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/management-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management board\" \/>\n<meta property=\"og:description\" content=\"On this page you will find updated information on the components of the Dia Group Management Committee.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/diacorporate.tribecamedia.com\/en\/management-board\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00eda\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T20:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/dia-noticias.png\" \/>\n\t<meta property=\"og:image:width\" content=\"461\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/diacorporate.tribecamedia.com\/en\/management-board\/\",\"url\":\"http:\/\/diacorporate.tribecamedia.com\/en\/management-board\/\",\"name\":\"DIA group. 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