{"id":12720,"date":"2020-10-28T10:40:00","date_gmt":"2020-10-28T10:40:00","guid":{"rendered":"https:\/\/diacorporate.com\/dia-se-alia-con-salesforce\/"},"modified":"2021-02-12T01:31:31","modified_gmt":"2021-02-12T01:31:31","slug":"dia-teams-up-with-salesforce","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/dia-teams-up-with-salesforce\/","title":{"rendered":"DIA teams up with Salesforce to boost its customer service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12720\" class=\"elementor elementor-12720 elementor-12707\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674a7093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674a7093\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6531f3ee elementor-hidden-phone\" data-id=\"6531f3ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ad2914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ad2914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2cecfe71 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"2cecfe71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54808280\" data-id=\"54808280\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c061214 elementor-widget elementor-widget-shortcode\" data-id=\"c061214\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"titulo-prensa\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/media\/\">News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-31f639d4 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"31f639d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c1bdec3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c1bdec3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-689e6b62 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"689e6b62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-588a2f84\" data-id=\"588a2f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ac6880 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36ac6880\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIA teams up with Salesforce to boost its customer service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac808de elementor-widget elementor-widget-spacer\" data-id=\"1ac808de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e2e03f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2e03f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4bbdd9f\" data-id=\"4bbdd9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef09bd5 elementor-drop-cap-yes elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"ef09bd5\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><p class=\"news_date\">October 28, 2020<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e0db8 tag-class elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"02e0db8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/tag\/atencion-al-cliente-en\/\" rel=\"tag\">Atenci\u00f3n al cliente<\/a> &#8211; <a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/tag\/salesforce-en\/\" rel=\"tag\">Salesforce<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9d678f elementor-widget elementor-widget-spacer\" data-id=\"5d9d678f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6669ccbc\" data-id=\"6669ccbc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336e8420 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"336e8420\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce.jpg\" class=\"attachment-large size-large wp-image-12711\" alt=\"DIA se al\u00eda con Salesforce para impulsar su servicio de atenci\u00f3n al cliente\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce-300x103.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce-768x265.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcbbdc elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"cbcbbdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"270\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce-m.jpg\" class=\"attachment-large size-large wp-image-12709\" alt=\"The company is committed to using artificial intelligence to serve its customers better than ever.\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce-m.jpg 360w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/02\/DIA-Salesforce-m-300x225.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76b6addb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76b6addb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2505cf7c\" data-id=\"2505cf7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb885b9 elementor-widget elementor-widget-spacer\" data-id=\"5fb885b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-645deec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"645deec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-42e58083 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"42e58083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65dfc7b9\" data-id=\"65dfc7b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4deb5071 elementor-widget elementor-widget-text-editor\" data-id=\"4deb5071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is integrating the Service Cloud Voice solution into its call centre, which allows operators to transcribe conversations with clients in real time, thus facilitating a personalised experience based on the call content.<\/p><p>The company is committed to using artificial intelligence to serve its customers better than ever.<\/p><p>DIA is the first company in Spain to implement this solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6084ef79 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"6084ef79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-543f1f10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"543f1f10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28dc9b6d\" data-id=\"28dc9b6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7f5d04 elementor-widget elementor-widget-spacer\" data-id=\"3a7f5d04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c6554a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c6554a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4850a34e elementor-hidden-phone elementor-hidden-tablet\" data-id=\"4850a34e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ce3f1d1\" data-id=\"6ce3f1d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac34ead elementor-widget elementor-widget-text-editor\" data-id=\"6ac34ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Madrid, 28 de octubre de 2020.<\/strong> Dentro de su estrategia de transformaci\u00f3n digital y con el objetivo de estar cada d\u00eda m\u00e1s cerca de sus clientes, DIA se ha aliado con Salesforce para integrar la inteligencia artificial de Service Cloud Voice en su servicio de atenci\u00f3n al consumidor. La soluci\u00f3n tecnol\u00f3gica transcribe en tiempo real las conversaciones entre el operador y el cliente y agrupa el contenido de las llamadas de los canales digitales y del CRM en una consola unificada. Con este paso, DIA se ha convertido en la primera empresa en Espa\u00f1a en integrar esta soluci\u00f3n.<\/p><p><em>\u201cEn DIA tenemos un prop\u00f3sito, estar cada d\u00eda m\u00e1s cerca de nuestros clientes, y para ello debemos conocerlos, escucharlos y definir nuestras acciones en base a sus necesidades e inquietudes\u201d<\/em> explica Pablo Ben\u00edtez, CIO de DIA en Espa\u00f1a. \u201c<em>Con la integraci\u00f3n de Service Cloud Voice, podemos modificar r\u00e1pidamente los flujos de trabajo para adaptarnos a las necesidades de nuestros clientes en tiempo real y mejorar las m\u00e9tricas de nuestro servicio, as\u00ed como el conocimiento que tenemos sobre nuestros consumidores\u201d.<\/em><\/p><p>Con esta soluci\u00f3n, cuando una llamada telef\u00f3nica es recibida por un agente, aparece directamente en su espacio de trabajo el centro de mando, para gestionar la informaci\u00f3n de clientes y los historiales de interacci\u00f3n, as\u00ed como para prestar servicio a trav\u00e9s de diferentes canales como el correo electr\u00f3nico, el chat, apps de mensajer\u00eda y tel\u00e9fono.<\/p><p>Al incorporar la tecnolog\u00eda Service Cloud Voice, DIA agiliza la gesti\u00f3n de los casos y puede ofrecer al cliente la informaci\u00f3n que est\u00e1 demandando con mayor rapidez. \u201c<em>El 95% de las empresas sigue ofreciendo el tel\u00e9fono como un canal de comunicaci\u00f3n con los clientes, seg\u00fan nuestro informe State of Service<\/em>\u201d comenta Laura Abarquero, Service Cloud Sales Director Iberia de Salesforce.<em> \u201cLa Inteligencia Artificial ayuda al agente a ofrecer una experiencia personalizada basada en el contenido de la llamada y en factores como el historial de compras del cliente, la informaci\u00f3n de la garant\u00eda o las interacciones anteriores. Esto permite al agente crear una mejor experiencia tanto para el cliente como para \u00e9l mismo\u201d.<\/em><\/p><p>La COVID-19 ha tenido un impacto dr\u00e1stico en todos los negocios, y los centros de llamadas se han vuelto m\u00e1s importantes que nunca, ya que los consumidores buscan ayuda en estas circunstancias poco familiares. De hecho, una encuesta reciente* revel\u00f3 que el 30% de los consumidores est\u00e1n contactando m\u00e1s con call centers en estos momentos que antes de la pandemia. El tel\u00e9fono, y por ende la voz, sigue siendo un canal muy importante.<\/p><p><em>\u201cCon el confinamiento, triplicamos la demanda del servicio de compra online de dia.es. Para dar respuesta a esta demanda, adaptamos nuestro e-commerce r\u00e1pidamente y reforzamos nuestro call center con m\u00e1s de 100 personas, de manera que todas las dudas fueran resueltas de forma \u00e1gil y eficaz<\/em>\u201d, recuerda Pablo Ben\u00edtez. \u201cEn este sentido, trabajar con la soluci\u00f3n tecnol\u00f3gica de Salesforce nos proporcionar\u00e1 la agilidad que necesitamos en el contacto con nuestros usuarios\u201d.<\/p><p>El desarrollo llevado a cabo por Salesforce y DIA es un proyecto transformacional que busca no s\u00f3lo implementar una tecnolog\u00eda en la compa\u00f1\u00eda, sino llevar a la excelencia los procesos de atenci\u00f3n al cliente, optimizarlos y replantear c\u00f3mo se hacen las cosas con el objetivo de mejorar el servicio de atenci\u00f3n al consumidor y la manera en la que se comunican con \u00e9l.<\/p><p>Service Cloud Voice, de Salesforce, est\u00e1 soportada por Amazon Connect, el centro de contactos omnicanal en la nube de Amazon Web Services (AWS).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b8823b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"1b8823b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55620bb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55620bb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34da3e2a\" data-id=\"34da3e2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7773819a elementor-widget elementor-widget-spacer\" data-id=\"7773819a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85061e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85061e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07f1c3e elementor-hidden-phone elementor-hidden-tablet\" data-id=\"07f1c3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-757d59e\" data-id=\"757d59e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2abc66b elementor-widget elementor-widget-shortcode\" data-id=\"2abc66b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"doc-related\">Related documents<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa30ab0 elementor-widget elementor-widget-pdf_viewer\" data-id=\"6aa30ab0\" data-element_type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dia-container individual_file\"><ul class=\"dia-list-items\"><li class=\"dia-list-item active\" title=\"DIA TEAMS UP WITH SALESFORCE TO BOOST ITS CUSTOMER SERVICE\">\n        <a href=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2020\/10\/dia-teams-up-with-salesforce-to-boost-its-customer-service.pdf\" target=\"_blank\" alt=\"dia-teams-up-with-salesforce-to-boost-its-customer-service.pdf\">\n        <span class=\"dia-list-icon\"><img decoding=\"async\" class=\"ico-inline\" src=\"\/wp-content\/plugins\/dia-files\/public\/img\/download.svg\"><\/span>\n        <span class=\"dia-list-text\">DIA TEAMS UP WITH SALESFORCE TO BOOST ITS CUSTOMER SERVICE<\/span><\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f426bb elementor-hidden-phone elementor-hidden-tablet\" data-id=\"4f426bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2794ec10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2794ec10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76e58a52\" data-id=\"76e58a52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fad25c elementor-widget elementor-widget-spacer\" data-id=\"44fad25c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-0d4a6ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d4a6ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9da6350\" data-id=\"9da6350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb78af elementor-widget elementor-widget-spacer\" data-id=\"efb78af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add939b titulo-latest-news elementor-widget elementor-widget-shortcode\" data-id=\"add939b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"similar-new\">Similar posts<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7e815 elementor-widget elementor-widget-spacer\" data-id=\"ec7e815\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d3a68 elementor-grid-4 ultimas-noticias-prensa last-news-templates elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"06d3a68\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-55187 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"195\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg\" class=\"attachment-medium size-medium wp-image-55178\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-1024x665.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-768x499.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" >\n\t\t\t\tDia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" aria-label=\"Read more about Dia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 30, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-54173 post type-post status-publish format-standard has-post-thumbnail hentry category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg\" class=\"attachment-medium size-medium wp-image-54369\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" >\n\t\t\t\tGeneral Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" aria-label=\"Read more about General Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52914 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png\" class=\"attachment-medium size-medium wp-image-58013\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-1024x1024.png 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-150x150.png 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-768x768.png 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" >\n\t\t\t\tGrupo Dia presents its 2025-29 Strategic Plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" aria-label=\"Read more about Grupo Dia presents its 2025-29 Strategic Plan\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-50888 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg\" class=\"attachment-medium size-medium wp-image-50900\" alt=\"Martin Tolcachir CEO of Dia Group\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" >\n\t\t\t\tGrupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" aria-label=\"Read more about Grupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 11, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84eeaa elementor-widget elementor-widget-spacer\" data-id=\"b84eeaa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEGOCIO &#8211; TAGS | It is integrating the Service Cloud Voice solution into its call centre, which allows operators to transcribe conversations with clients in<\/p>\n","protected":false},"author":3,"featured_media":12709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[235,236],"class_list":["post-12720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","tag-atencion-al-cliente-en","tag-salesforce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - 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