{"id":21726,"date":"2020-04-20T10:52:00","date_gmt":"2020-04-20T10:52:00","guid":{"rendered":"https:\/\/diacorporate.com\/?p=21726"},"modified":"2021-03-19T14:28:18","modified_gmt":"2021-03-19T14:28:18","slug":"community-support-programme-contribuye2020-goes-live","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/community-support-programme-contribuye2020-goes-live\/","title":{"rendered":"Grupo Dia’s community support programme DIAContribuye2020 goes live"},"content":{"rendered":"\t\t
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Grupo Dia’s community support programme DIAContribuye2020 goes live<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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April 20, 2020<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/div>

Throughout 2020, the Company will actively support vulnerable social groups through a range of local initiatives, with a special focus on those most affected by the COVID-19 crisis.<\/p>

Thanks to DIA\u2019s unique footprint, with the largest number of points of sale nationwide, the focus will be predominantly on local communities.<\/p>

An initial budget of 1 million euros has been allocated to the Project.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Dia, as a business integrated in local communities and specifically the challenging social situation caused by the COVID-19 pandemic, has launched “DIAContribuye2020” a project that will work to mitigate the negative consequences of this crisis on the communities where DIA is present. This initiative is aligned to the Company\u2019s group Social Strategy and Purpose across the four countries in which it operates: Spain, Portugal, Argentina and Brazil.<\/p>

Through this initiative, the Company underpins its role as a public service in relation to the supply of food, and being an active part of the solution to the problems facing society which stem from COVID-19. The initial budget is 1 million euros in order to actively provide support with food and safety in Spain, and to cover the most urgent needs throughout 2020. The focus is to support society at large, albeit with a special focus on the more vulnerable segments such as the elderly, children, youth and families with the greatest vulnerability and at risk of exclusion. \u201cDIAContribuye2020\u201d is an initiative that is carried out with the support of employees, franchisees and suppliers, and where everyone plays an important role.<\/p>

\u201cDIA has been serving Spanish families for 40 years; we are in every city, town or neighborhood as a reference proximity store. Through “DIAContribuye2020” we will be closer, when it is most needed. It is time for companies to step up and help society, help our communities, our employees and our franchisees. We will live difficult times, and we want to contribute with what we know how to do best, be close and complete our function as a public service, helping where we are needed. DIA believes that, in this social context, it has the responsibility to take an active and relevant role. Our condition as a proximity business, which has successfully overcome challenging circumstances in the last year thanks also to the response of clients, employees, franchisees and society in general, makes possible the 1 initiative we are announcing today. \u201cDIAContribuye2020\u201d is consistent with our commitment to build a better future.\u201d , stated Stephan DuCharme, Executive Chairman of Grupo Dia.<\/p>

In the case of Spain, DIA’s extensive territorial capillarity and its proximity store concept is the backbone of the \u201cDIAContribuye2020\u201d programme. The Company has the largest network of points of sale nationwide with 4,000 stores and 14 regional centers reaching across all of Spain. A total of 25,000 people work at DIA in addition to the 6,000 jobs generated by its more than 1,600 franchisees.<\/p>

The 3 main elements that underpin the programme are intrinsically linked to the Company’s activity:<\/p>