{"id":28683,"date":"2021-04-07T09:45:22","date_gmt":"2021-04-07T07:45:22","guid":{"rendered":"https:\/\/diacorporate.com\/?p=28683"},"modified":"2021-08-12T18:51:37","modified_gmt":"2021-08-12T16:51:37","slug":"unilever-dia-and-spanish-red-cross-10000-meals-for-spanish-vulnerable-children","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/unilever-dia-and-spanish-red-cross-10000-meals-for-spanish-vulnerable-children\/","title":{"rendered":"Unilever, DIA and the Spanish Red Cross team up to provide 10.000 meals for vulnerable Spanich children due to the current Covid-19 situation"},"content":{"rendered":"\t\t
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Unilever, DIA and the Spanish Red Cross team up to provide 10.000 meals for vulnerable Spanich children due to the current Covid-19 situation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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April 7, 2021<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The manufacturer of brands such as Knorr and Dove, and the DIA supermarket chain, join forces to promote sales with purpose and generate a positive impact on society with the Red Cross and its Red Cross RESPONDS to Covid-19 plan.<\/p>

Unilever consumers will be able to participate in the “Tu Compra Ayuda #Reto10000” initiative at DIA supermarkets between 7 and 27 April to help children in need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Madrid, 7 April 2021.<\/strong> Nearly 2 million children go hungry in Spain, a situation that has worsened in the last year due to the economic consequences of the pandemic. Against this backdrop, Unilever, DIA and the Red Cross are promoting the “Tu Compra Ayuda” initiative to distribute 10,000 meals to vulnerable children in Spain through the Red Cross RESPONDE Plan against Covid-19.<\/p>

From 7 to 27 April, consumers of brands such as Knorr, Rexona, Dove, Hellmann’s and Mimos\u00edn will be able to purchase their favourite products at discounted prices at DIA’s 2,800 shops nationwide. For every Unilever product that consumers add to their shopping basket at DIA, both companies will contribute to the donation of meals, via dining room grants, for vulnerable children throughout Spain<\/p>

Unilever Spain’s Communications and Sustainability Director, Ana Palencia,<\/b> underlines “the importance of joining synergies between manufacturers, distributors and the third sector due to the current health and economic situation that affects many families on a daily basis. At Unilever, we see it as essential that our purpose-driven brands go one step further and promote solidarity initiatives involving consumers with organisations such as the Red Cross”.<\/i><\/p>

“In line with the core activity of our business, food distribution, at DIA we have set out to work to reduce the food gap among the most vulnerable groups. In this context, we wanted to activate the “Tu Compra ayuda” programme in DIA’s more than 2,800 shops in Spain. This initiative, in which we collaborate with our partners Unilever and the Red Cross, aims to offer direct help to the families most affected by the COVID crisis and to visualise the problem of child poverty, which affects 1 in 3 children in our country”,<\/i> explained Santiago Mart\u00ednez Lage, Corporate Director of the DIA GROUP.<\/b><\/p>

For the Red Cross Brand and Communication Director, Bel\u00e9n Viloria,<\/b> “alliances are our natural way of working. We join forces, seek synergies and build together with companies, organisations, administration, citizens and society in general to maximise our real impact on society and generate real systemic changes, hence the importance of this new alliance in favour of a group as vulnerable to the consequences of the pandemic as children”.<\/i><\/p>

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Red Cross’ most ambitious campaign<\/strong><\/h2>

The solidarity initiative is part of the Red Cross Responds to Covid-19 Plan, a campaign launched after the arrival of COVID-19, which has already helped, protected and cared for more than 3,800,000 people, including children and adolescents. 3,800,000 people, more than 63% of whom are women, through 20 million responses to society in a single year.<\/p>

The initiative is the largest mobilisation of resources, capacities and people in the history of the Red Cross.<\/p>

A plan that involves a comprehensive response to society in all its areas of action; emergencies, social inclusion, health, education, employment and environment through more than 66,000 volunteers who have joined specifically to this plan, and that in this year 2021 is putting the focus on alleviating the consequences of the current socio-economic and employment crisis.<\/p>

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About Unilever<\/strong><\/h2>

Unilever is one of the world’s leading food, home care and personal care companies with a presence in more than 190 countries, reaching 2.5 billion consumers every day. It has 149,000 employees and generated sales of \u20ac50.7 billion in 2020. More than half of the impact of its business bene\ufb01ts markets in emerging and developing countries. Unilever owns more than 400 brands, present in homes around the world, including iconic brands such as Dove, Lifebuoy, Knorr and Magnum, as well as new brands such as Love Beauty & Planet, Seventh Generation and The Vegetarian Butcher.<\/p>

We aim to be a global leader in sustainable business, demonstrating how our forward-looking, purpose-driven model leads to further growth. We have a long corporate tradition of responsibility and progress, dating back to the time when our founder, William Lever, launched the world’s first purpose-driven brand, Sunlight Soap, over 100 years ago. This is still the way we work today.<\/p>

Unilever Compass, our sustainable business strategy, is put in place to help us drive sustainable and responsible growth, while:<\/p>