{"id":34022,"date":"2021-08-31T11:00:32","date_gmt":"2021-08-31T09:00:32","guid":{"rendered":"https:\/\/diacorporate.com\/?p=34022"},"modified":"2021-09-17T14:04:28","modified_gmt":"2021-09-17T12:04:28","slug":"dia-brazil-offers-prices-that-beat-black-friday-for-its-20th-anniversary","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/dia-brazil-offers-prices-that-beat-black-friday-for-its-20th-anniversary\/","title":{"rendered":"DIA Brazil offers prices that beat Black Friday for its 20th Anniversary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34022\" class=\"elementor elementor-34022 elementor-34011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cf1439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67cf1439\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea53529 elementor-hidden-phone\" data-id=\"ea53529\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77ee5148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ee5148\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1376403 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"1376403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1570fd59\" data-id=\"1570fd59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210370f3 elementor-widget elementor-widget-shortcode\" data-id=\"210370f3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"titulo-prensa\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/media\/\">News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a63dc13 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"7a63dc13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6839d0f6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6839d0f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13c6be8c elementor-hidden-tablet elementor-hidden-phone\" data-id=\"13c6be8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67b78424\" data-id=\"67b78424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3522d6f9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3522d6f9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DIA Brazil offers prices that beat Black Friday for its 20th Anniversary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47aa8b23 elementor-widget elementor-widget-spacer\" data-id=\"47aa8b23\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-145a6521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"145a6521\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b6bb31a\" data-id=\"1b6bb31a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24cee1e7 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-shortcode\" data-id=\"24cee1e7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"news_date\">August 31, 2021<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11a329 tag-class elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"d11a329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/tag\/dia-brazil\/\" rel=\"tag\">Dia Brazil<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46eebd29 elementor-widget elementor-widget-spacer\" data-id=\"46eebd29\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d15a755\" data-id=\"3d15a755\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-775a982 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"775a982\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1379\" height=\"783\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/fqf.jpeg\" class=\"attachment-full size-full wp-image-36345\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/fqf.jpeg 1379w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/fqf-300x170.jpeg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/fqf-1024x581.jpeg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/fqf-768x436.jpeg 768w\" sizes=\"(max-width: 1379px) 100vw, 1379px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2814c10b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2814c10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53f88716\" data-id=\"53f88716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2934d68 elementor-widget elementor-widget-spacer\" data-id=\"2934d68\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e4cb6b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e4cb6b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2756f45a elementor-hidden-phone elementor-hidden-tablet\" data-id=\"2756f45a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a317276\" data-id=\"a317276\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c6cdd8e elementor-widget elementor-widget-text-editor\" data-id=\"6c6cdd8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>In the month in which DIA Brazil celebrates 20 years in the country, the company&#8217;s more than 750 stores will present customers with prices that beat the competition, Black Friday and DIA&#8217;s own prices, which will be even lower. The anniversary celebration runs until 1 September.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73171ab8 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"73171ab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-194bfce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"194bfce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33c052d9\" data-id=\"33c052d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b416c elementor-widget elementor-widget-spacer\" data-id=\"b5b416c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76305b7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76305b7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77fd71e6 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"77fd71e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-649d856f\" data-id=\"649d856f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-577f24b5 elementor-widget elementor-widget-text-editor\" data-id=\"577f24b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00e3o Paulo, July <\/strong>2021 &#8211; In August 2021, DIA Brazil celebrates 20 years since its operations in the country. With more than 750 shops distributed in S\u00e3o Paulo and Minas Gerais and more than 7,000 employees on the team, the company prepared a special anniversary party offering prices so low that they beat Black Friday and competitor offers.<\/p><p>The anniversary celebration runs until 1 September, with the dissemination of three slogans: <em>Supera Black Friday,<\/em> lowest prices of the year; <em>Supera Concorr\u00eancia<\/em>, prices your neighborhood has never seen; and <em>Supera Menor Pre\u00e7o<\/em>, DIA&#8217;s lowest prices, even lower.<\/p><p>In this celebration, the proximity between customers and DIA Brazil employees will occur through a 360\u00b0 dissemination campaign involving various media: TV, FM radio, communication materials at points of sale, Jingle on R\u00e1dio DIA, in-store posters, and offers tabloid, WhatsApp, Facebook, Instagram and Sound Cars.<\/p><p>As a soundtrack, the company created the song <em>&#8220;Anivers\u00e1rio DIA Supera&#8221;,<\/em> a version of the song &#8220;<em>Supera<\/em>&#8220;, a Sertanjo hit that already has more than 300 million views on YouTube. To help customers take advantage of DIA Brazil&#8217;s anniversary offers, which beat BlackFriday and competitor prices, the song &#8220;<em>Anivers\u00e1rio DIA Supera<\/em>&#8221; is performed by the Banda Amigos do Bairro, which represents the neighbors of each DIA Brazil store.<\/p><p><em>&#8220;On the anniversary of 20 years in Brazil, DIA reinforces its pillars of being close to its customers with well-located shops, offering Own Brand products and guaranteed freshness, always at the lowest price,&#8221;<\/em> says Rafael Berardi, Marketing Director of DIA Brazil.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-767c47a6 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"767c47a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ac8ab4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ac8ab4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd14a32\" data-id=\"5fd14a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51379f64 elementor-widget elementor-widget-spacer\" data-id=\"51379f64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60b76b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60b76b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c1b454b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"3c1b454b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a789de\" data-id=\"a789de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b692fb0 elementor-widget elementor-widget-shortcode\" data-id=\"3b692fb0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"doc-related\">Related documents<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1372710f elementor-widget elementor-widget-pdf_viewer\" data-id=\"1372710f\" data-element_type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dia-container individual_file\"><ul class=\"dia-list-items\"><li class=\"dia-list-item active\" title=\"DIA Brazil offers prices that beat Black Friday for its 20th Anniversary\">\n        <a href=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2021\/08\/Em-campanha-de-aniversario-de-20-anos-DIA-Brasil-oferece-precos-que-superam-a-Black-Friday-EN-2.pdf\" target=\"_blank\" alt=\"Em-campanha-de-aniversario-de-20-anos-DIA-Brasil-oferece-precos-que-superam-a-Black-Friday-EN-2.pdf\">\n        <span class=\"dia-list-icon\"><img decoding=\"async\" class=\"ico-inline\" src=\"\/wp-content\/plugins\/dia-files\/public\/img\/download.svg\"><\/span>\n        <span class=\"dia-list-text\">DIA Brazil offers prices that beat Black Friday for its 20th Anniversary<\/span><\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d17e14 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"4d17e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3396f6a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3396f6a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77806a8d\" data-id=\"77806a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8036ff elementor-widget elementor-widget-spacer\" data-id=\"4a8036ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-7773e0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7773e0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d6a76f0\" data-id=\"3d6a76f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b0f0730 elementor-widget elementor-widget-spacer\" data-id=\"3b0f0730\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42fc148e titulo-latest-news elementor-widget elementor-widget-shortcode\" data-id=\"42fc148e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"similar-new\">Similar posts<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a5a73 elementor-widget elementor-widget-spacer\" data-id=\"e6a5a73\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4845057f elementor-grid-4 ultimas-noticias-prensa last-news-templates elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"4845057f\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-55187 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"195\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg\" class=\"attachment-medium size-medium wp-image-55178\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-1024x665.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-768x499.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" >\n\t\t\t\tDia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" aria-label=\"Read more about Dia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 30, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-54173 post type-post status-publish format-standard has-post-thumbnail hentry category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg\" class=\"attachment-medium size-medium wp-image-54369\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" >\n\t\t\t\tGeneral Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" aria-label=\"Read more about General Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52914 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png\" class=\"attachment-medium size-medium wp-image-58013\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-1024x1024.png 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-150x150.png 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-768x768.png 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" >\n\t\t\t\tGrupo Dia presents its 2025-29 Strategic Plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" aria-label=\"Read more about Grupo Dia presents its 2025-29 Strategic Plan\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-50888 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg\" class=\"attachment-medium size-medium wp-image-50900\" alt=\"Martin Tolcachir CEO of Dia Group\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" >\n\t\t\t\tGrupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" aria-label=\"Read more about Grupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 11, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a28b elementor-widget elementor-widget-spacer\" data-id=\"7a28b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEGOCIO &#8211; TAGS | In the month in which DIA Brazil celebrates 20 years in the country, the company&#8217;s more than 750 stores will present<\/p>\n","protected":false},"author":3,"featured_media":36345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[1831],"class_list":["post-34022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-news","tag-dia-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIA Brazil offers prices that beat Black Friday for its 20th Anniversary<\/title>\n<meta name=\"description\" content=\"DIA Brazil celebrates 20 years in the country, with prices that beat the competition, Black Friday and DIA&#039;s own prices,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/dia-brazil-offers-prices-that-beat-black-friday-for-its-20th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIA Brazil offers prices that beat Black Friday for its 20th Anniversary\" \/>\n<meta property=\"og:description\" content=\"DIA Brazil celebrates 20 years in the country, with prices that beat the competition, Black Friday and DIA&#039;s own prices,\" \/>\n<meta property=\"og:url\" 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