{"id":35298,"date":"2021-09-28T13:49:22","date_gmt":"2021-09-28T11:49:22","guid":{"rendered":"https:\/\/diacorporate.com\/?p=35298"},"modified":"2021-11-10T12:03:20","modified_gmt":"2021-11-10T11:03:20","slug":"dia-takes-home-3-awards-from-creativepool-2021","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/dia-takes-home-3-awards-from-creativepool-2021\/","title":{"rendered":"DIA takes home 3 awards from Creativepool 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35298\" class=\"elementor elementor-35298 elementor-35033\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-650671f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"650671f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-773272e1 elementor-hidden-phone\" data-id=\"773272e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8b7a40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e8b7a40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b906646 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"b906646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bf89e50\" data-id=\"2bf89e50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62183f elementor-widget elementor-widget-shortcode\" data-id=\"d62183f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"titulo-prensa\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/media\/\">News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77a3577c elementor-hidden-phone elementor-hidden-tablet\" data-id=\"77a3577c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-468f9061 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"468f9061\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49e3b422 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"49e3b422\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-649d99b1\" data-id=\"649d99b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7393f2 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1e7393f2\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DIA takes home 3 awards from Creativepool 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341df046 elementor-widget elementor-widget-spacer\" data-id=\"341df046\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36f3127d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f3127d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f5b02a\" data-id=\"1f5b02a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6144c845 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-shortcode\" data-id=\"6144c845\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"news_date\">September 28, 2021<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34351056 tag-class elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"34351056\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/tag\/dia-spain\/\" rel=\"tag\">Dia Spain<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7498ed0a elementor-widget elementor-widget-spacer\" data-id=\"7498ed0a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60148bf7\" data-id=\"60148bf7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66f9d6d7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"66f9d6d7\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"598\" height=\"500\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/mv1.jpeg\" class=\"attachment-full size-full wp-image-36363\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/mv1.jpeg 598w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/mv1-300x251.jpeg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d84d440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d84d440\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71993239\" data-id=\"71993239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df4b616 elementor-widget elementor-widget-spacer\" data-id=\"1df4b616\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a7466a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a7466a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f4fe260 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"6f4fe260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4eebe5e2\" data-id=\"4eebe5e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509e1e95 elementor-widget elementor-widget-text-editor\" data-id=\"509e1e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The \u2018Laboratorio de Calidad Diaria\u2019 advertising campaign has won gold in the \u2018People\u2019s Choice\u2019 category and bronze in \u2018Integrated Campaigns\u2019 at the international competition.<\/em><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/em><\/p><p><em>DIA\u2019s packaging also won silver for its \u2018Mari Marinera\u2019 private label tuna.<\/em><\/p><p><em>The competition\u2019s judges are some of the world\u2019s most prestigious creative individuals. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11b82d3c elementor-hidden-phone elementor-hidden-tablet\" data-id=\"11b82d3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af190a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af190a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44fb3ab\" data-id=\"44fb3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4270f218 elementor-widget elementor-widget-spacer\" data-id=\"4270f218\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebefa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ebefa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75875b85 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"75875b85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ee05963\" data-id=\"1ee05963\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a42c0b7 elementor-widget elementor-widget-text-editor\" data-id=\"4a42c0b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Las Rozas de Madrid (Madrid), 28 September 2021.<\/strong> DIA has been recognised at \u2018<em>Creativepool 2021<\/em>\u2019, currently the most important international creativity awards, where an imposing jury made up of the world\u2019s most prestigious creative individuals select the true masters of creativity and their work.<\/p><p>The <a href=\"https:\/\/diacorporate.com\/dia-presenta-su-nueva-calidad-con-el-laboratorio-de-calidad-diaria\/\"><em>\u2018Laboratorio de Calidad Diaria\u2019<\/em><\/a> won two awards; gold in the \u2018<em>People\u2019s Choice\u2019<\/em> category for the creative advertising campaign, and bronze in the <em>\u2018Integrated Campaigns\u2019 <\/em>category for its 360 marketing approach using multiple channels and online and offline media (TV, digital, stores, logo, brochures, etc.).<\/p><p>DIA launched the \u2018<em>Laboratorio de Calidad Diaria\u2019<\/em> campaign in June to introduce customers to the new quality of its private label products. <em>\u201cSo far this year, we\u2019ve added over 650 top-quality products to our stores\u201d, <\/em><strong>explains Florin Draghia, head of marketing at DIA Spain. <\/strong><em>\u201cWe needed an attractive and fun advertising campaign to capture our customers\u2019 attention and encourage them to try these products. At the same time, the campaign needed to be informative and to convey the importance of this great project to renew our private label. This is how our \u2018Laboratorio de Calidad Diaria\u201d came about<\/em>, he adds.<\/p><p>The company engaged the international agency <strong><em>Space of Ad <\/em><\/strong>to design and prepare the campaign and they came up with the concept of a fictitious laboratory as the main setting. In this laboratory, two friendly scientists, one seemingly more serious and the other a little crazier, provide weekly reports using experiments and research to humorously confirm the quality of DIA products and to stamp then with the \u2018New Quality\u2019 label certifying the recipes.<\/p><p><strong>Mari Marinera tuna &#8211; silver <\/strong><\/p><p><strong>\u00a0<\/strong><strong style=\"color: var( --e-global-color-9ae01a9 ); letter-spacing: 0.2px; word-spacing: normal;\"><img decoding=\"async\" class=\"aligncenter wp-image-35041 size-large\" src=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2021\/09\/ma.-1024x778.jpg\" alt=\"\" width=\"1024\" height=\"778\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/ma.-1024x778.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/ma.-300x228.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/ma.-768x583.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/09\/ma..jpg 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p><p>DIA was also awarded the silver medal in the \u2018Packaging\u2019 category by the Creativepool judges. The experts acknowledged the Mari Marinera tuna\u2019s quality packaging with its original, innovative and environmentally friendly design.<\/p><p><em>\u201cAt DIA we are in the midst of a major rebranding process in which the packaging plays a key role\u201d, explains <\/em><strong>Ana Isabel Terr\u00e9s, Senior Product Packaging and Design Manager at DIA Spain. <em>\u201c<\/em><\/strong><em>Our customers\u2019 product experience begins when they first see an item and this develops as they pick the product up and open it before consuming the contents. Therefore, when designing our products, we prioritise the value proposition we make to customers, focusing on the most distinguishing and emotional part of the products. This means that the packaging has to be attractive and elegant, made using sustainable, environmentally friendly materials where possible and, at the same time, easy to pick up, store and use. The Mari Marinera design reflects all these attributes\u201d, <\/em>she adds.<\/p><p>The design for the Mari Marinera tuna packaging portrays Triton, king of the sea, with the blue recycled and recyclable cardboard packaging reflecting the colour of the ocean.<\/p><p><strong>About Creativepool<\/strong><\/p><p>Creativepool is an English network connecting advertising professionals. Each year, prestigious creative individuals from international agencies such as McCann, Cheil, Leo Burnett and Grey Group form a jury to select the most influential professionals in each category. Their judging criteria are based on ideas that change the way we see things forever, ideas that are creative and visionary, that change behaviour, enrich life, inspire and that have potential.<\/p><p>The winning entries are included in the <a href=\"https:\/\/creativepool.com\/annual\/2021\/\">Digital Annual 2021<\/a>, available on the official competition website, which has already been shared with brands, agencies and a wide network of contacts in the communication industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ba4f908 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"6ba4f908\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-206525db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"206525db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-771249b7\" data-id=\"771249b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cda618 elementor-widget elementor-widget-spacer\" data-id=\"4cda618\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7ba6b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c7ba6b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2eb5fac4 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"2eb5fac4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28561c77\" data-id=\"28561c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5edd67dc elementor-widget elementor-widget-shortcode\" data-id=\"5edd67dc\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"doc-related\">Related documents<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae6df96 elementor-widget elementor-widget-pdf_viewer\" data-id=\"6ae6df96\" data-element_type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dia-container individual_file\"><ul class=\"dia-list-items\"><li class=\"dia-list-item active\" title=\"DIA takes home 3 awards from Creativepool 2021\">\n        <a href=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2021\/09\/Nota-de-prensa-Creativepool-2021_EN.pdf\" target=\"_blank\" alt=\"Nota-de-prensa-Creativepool-2021_EN.pdf\">\n        <span class=\"dia-list-icon\"><img decoding=\"async\" class=\"ico-inline\" src=\"\/wp-content\/plugins\/dia-files\/public\/img\/download.svg\"><\/span>\n        <span class=\"dia-list-text\">DIA takes home 3 awards from Creativepool 2021<\/span><\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-44b53925 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"44b53925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f7d0b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f7d0b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8f85e7\" data-id=\"f8f85e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728891d3 elementor-widget elementor-widget-spacer\" data-id=\"728891d3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-b165ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b165ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe557ed\" data-id=\"fe557ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de91772 elementor-widget elementor-widget-spacer\" data-id=\"4de91772\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347e5283 titulo-latest-news elementor-widget elementor-widget-shortcode\" data-id=\"347e5283\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"similar-new\">Similar posts<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b179d elementor-widget elementor-widget-spacer\" data-id=\"48b179d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9121fa elementor-grid-4 ultimas-noticias-prensa last-news-templates elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"4d9121fa\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-55187 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"195\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg\" class=\"attachment-medium size-medium wp-image-55178\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-300x195.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-1024x665.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_-768x499.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/07\/2025-Fachada-tienda-Dia-ESP_.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" >\n\t\t\t\tDia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-solid-results-with-a-net-profit-of-euro38-million-through-june-driven-by-the-strong-growth-of-dia-espana-and-the-resilience-of-dia-argentina\/\" aria-label=\"Read more about Dia Group presents solid results, with a net profit of \u20ac38 million through June, driven by the strong growth of Dia Spain and the resilience of Dia Argentina\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 30, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-54173 post type-post status-publish format-standard has-post-thumbnail hentry category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg\" class=\"attachment-medium size-medium wp-image-54369\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/06\/Junta-General-de-Accionistas-Grupo-Dia-2025-OK.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" >\n\t\t\t\tGeneral Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/ordinary-general-shareholders-meeting-2025\/\" aria-label=\"Read more about General Shareholder&#8217;s Meeting. Grupo Dia strengthens its Board of Directors to support the ambitions of its Strategic Plan 2025-29\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52914 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png\" class=\"attachment-medium size-medium wp-image-58013\" alt=\"\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-300x300.png 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-1024x1024.png 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-150x150.png 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1-768x768.png 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2025\/03\/Grupo-Dia-presenta-su-plan-estrategico-2025-29-1.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" >\n\t\t\t\tGrupo Dia presents its 2025-29 Strategic Plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/\" aria-label=\"Read more about Grupo Dia presents its 2025-29 Strategic Plan\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-50888 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg\" class=\"attachment-medium size-medium wp-image-50900\" alt=\"Martin Tolcachir CEO of Dia Group\" srcset=\"http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-300x300.jpg 300w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-1024x1024.jpg 1024w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-150x150.jpg 150w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short-768x768.jpg 768w, http:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2024\/12\/Martin-Short.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" >\n\t\t\t\tGrupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-refinances-its-debt-with-an-agreement-for-e885-million-that-provides-the-company-with-the-optimal-financial-structure-to-accelerate-its-future-growth\/\" aria-label=\"Read more about Grupo Dia refinances its debt with an agreement for \u20ac885 million that provides the company with the optimal financial structure to accelerate its future growth\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 11, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b48510b elementor-widget elementor-widget-spacer\" data-id=\"7b48510b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEGOCIO &#8211; TAGS | The \u2018Laboratorio de Calidad Diaria\u2019 advertising campaign has won gold in the \u2018People\u2019s Choice\u2019 category and bronze in \u2018Integrated Campaigns\u2019 at<\/p>\n","protected":false},"author":3,"featured_media":36363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[1825],"class_list":["post-35298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-news","tag-dia-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIA takes home 3 awards from Creativepool 2021<\/title>\n<meta name=\"description\" content=\"The \u2018Laboratorio de Calidad Diaria\u2019 advertising campaign has won gold in the \u2018People\u2019s Choice\u2019 category and bronze in \u2018Integrated Campaigns\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/diacorporate.tribecamedia.com\/en\/dia-takes-home-3-awards-from-creativepool-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIA takes home 3 awards from Creativepool 2021\" \/>\n<meta property=\"og:description\" content=\"The \u2018Laboratorio de Calidad Diaria\u2019 advertising campaign has won gold in the \u2018People\u2019s Choice\u2019 category and bronze in \u2018Integrated Campaigns\u2019\" 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