{"id":52914,"date":"2025-03-20T08:20:41","date_gmt":"2025-03-20T07:20:41","guid":{"rendered":"https:\/\/diacorporate.com\/?p=52914"},"modified":"2025-03-20T08:21:31","modified_gmt":"2025-03-20T07:21:31","slug":"grupo-dia-presents-its-2025-29-strategic-plan","status":"publish","type":"post","link":"http:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-presents-its-2025-29-strategic-plan\/","title":{"rendered":"Grupo Dia presents its 2025-29 Strategic Plan"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Grupo Dia presents its 2025-29 Strategic Plan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

March 20, 2025<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDia Group<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The company presents a five-year roadmap with the aim of creating long-term value for its shareholders and the broader Dia ecosystem. Dia has ambitions to be the preferred grocery and online store in every neighborhood where it operates.<\/p>

With this plan, Grupo Dia begins a phase of accelerating growth supported by four strategic levers: Excite our customers; Lead the market in profitable growth; Strengthen our winning foundation; and Share Dia\u2019s story broadly and frequently.<\/p>

Dia Spain plans to open more than 300 proximity stores by 2029, largely through its franchisees, boost its omnichannel ecosystem with the forecast of adding 1 million customers to Club Dia and increasing the share of online sales to 5-6% of total sales. In addition, it will explore additional value creation levers such as inorganic growth and initiatives in adjacent sectors.<\/p>

This plan will drive an average annual increase (CAGR) of gross sales under banner of between 4-6% in Spain, exceeding the market growth rate and capturing share, and increasing the margin on Adjusted EBITDA to expected levels of between 7.5-8%. With this, DIA Spain would achieve a ‘best-in-class’ position in profitability in the sector.<\/p>

The ambition of this plan will require an annual investment (Capex) in Spain of between 150-180 million euros until 2029. Dia estimates that with the implementation of this plan it will generate around 3,000 jobs in its network of stores and through franchises.<\/p>

Dia Argentina will seek to resume growth once consumption recovers, supported by the solidity of the Dia brand, its value proposition, and its solid financial position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

20th March 2025, Las Rozas de Madrid.<\/em> Grupo Dia presents its Strategic Plan 2025-29 \u2018Growing every day\u2019<\/strong> with the aim of generating sustainable long-term value for its shareholders and all its stakeholders. A five-year roadmap that aims to captivate the customer through the evolution of its unique omnichannel value proposition in proximity. Dia has ambitions to expand and to be the favorite grocery and online store in every neighborhood. The company is presenting this plan today at its Capital Markets Day,<\/strong> its first meeting with investors and analysts at this level since 2017.<\/p>

To achieve this, its roadmap to 2029 establishes a clear path to attract more customers and enhance their loyalty, expand its network of stores supported by a winning franchise model, strengthen the foundations of a company that has been successfully renewed in the last five years, and enhance the perception of the Dia brand associated with its capacity for value generation.<\/p>

In 2024, Grupo Dia concluded the transformation and simplification of the business, consolidating the businesses in Spain and Argentina as growth platforms and completing its Refinancing. This set the foundation, to begin a phase of accelerating growth<\/strong> supported by four strategic levers<\/strong> that it will work on in each geography according to the business situation: Excite our customers; Lead the market in profitable growth; Strengthen our winning foundation; and Share Dia\u2019s story broadly and frequently.<\/p>

\"\"“This five-year Strategic Plan will allow us to strengthen our proximity model by investing in our customers in a sustained manner and creating value for Dia\u2019s shareholders and it\u2019s entire ecosystem in the medium and long term. Spain is a market of sustained growth and future projections are favorable. In Argentina, a prompt recovery in consumption is expected, which we will be able to capitalize on. In both markets, we have the brand and the proximity value proposition that customers demand, in the market segment with the best growth expectations. Today we present an ambitious value creation plan, with concrete and executable pillars focused on the customer that will take Dia to the next level,”<\/em> says Mart\u00edn Tolcachir, CEO of Grupo Dia.<\/strong> “We want Dia to continue growing, hand in hand with its teams, franchisees, suppliers, shareholders, and investors. Growing every day to be the favorite food and online store in every neighborhood,”<\/em> he concludes.<\/p>

The ambition of this Strategic Plan will require an annual investment<\/strong> (Capex) in Spain of between 150-180 million euros each year until 2029.<\/strong> In this period, the company estimates that it will generate around 2,400 jobs in its shop network and through franchises.<\/p>

This Strategic Plan will drive an average annual increase (CAGR) of gross sales under banner of between 4-6% in Spain,<\/strong> exceeding the market growth rate and capturing share, and increasing the margin on Adjusted EBITDA to expected levels of between 7.5-8%.<\/strong> With this, it would achieve a ‘best-in-class’ position in profitability in the sector, in addition to contributing to the company achieving a positive net result.<\/p>

“The plan we are presenting today for Grupo Dia underscores our confidence in the winning value proposition we have built in the last five years. It is a realistic plan focused on generating value for the customer and positioning Dia as a company capable of offering sustainable long-term value for shareholders. The company has a strong management team aligned to deliver this growth phase and, is guided by an experienced and independent Board, all working to make Dia\u2019s 2029 ambitions a reality,”<\/em> highlights Benjamin Babcock, Chairman of the Board of Directors of Grupo Dia.<\/strong><\/p>

\u00a0<\/p>

Excite our customers<\/span><\/h2>

The successful transformation of Dia Spain<\/strong> and its competitive advantages pave the way for achieving the objectives of the new 2025-29 Strategic Plan, underpinned by the company’s good momentum and the sector’s growth expectations.<\/p>

To meet the objectives of its plan, in the ‘Excite our customers’<\/strong> axis, Dia Spain will deploy a range of actions aimed at continuing to advance in customer satisfaction and capturing market share thanks to a unique value proposition in proximity. The company sets itself the following objectives:<\/p>