{"id":12481,"date":"2020-11-16T18:02:00","date_gmt":"2020-11-16T17:02:00","guid":{"rendered":"https:\/\/diacorporate.com\/nueva-calidad-dia\/"},"modified":"2026-03-12T19:06:09","modified_gmt":"2026-03-12T18:06:09","slug":"new-quality-dia","status":"publish","type":"post","link":"https:\/\/diacorporate.tribecamedia.com\/en\/new-quality-dia\/","title":{"rendered":"DIA brings its customes “New Quality” this Christmas"},"content":{"rendered":"\t\t
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DIA brings its customes “New Quality” this Christmas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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November 16, 2020<\/p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tDulce Noel<\/a> – nueva calidad<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DIA ha reformulado la receta de sus productos de marca propia m\u00e1s tradicionales de estas fechas.<\/p>

La compa\u00f1\u00eda ha desarrollado nuevas referencias y formatos para dar respuesta a las necesidades actuales de los consumidores.<\/p>

La cadena de alimentaci\u00f3n presenta su nueva marca de dulces navide\u00f1os, \u2018Dulce Noel\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Madrid, 16 de noviembre de 2020.<\/strong>\u00a0DIA ha estrenado una \u2018Nueva Calidad\u2019 en su selecci\u00f3n de productos navide\u00f1os. Durante los \u00faltimos meses, la compa\u00f1\u00eda ha estado trabajando en la mejora de las recetas de sus productos de marca propia m\u00e1s demandados en estas fechas, aumentando as\u00ed la calidad de las referencias que ya exist\u00edan y que ahora llegan a los lineales totalmente renovadas.<\/p>

\u201cDIA ha iniciado este proceso de renovaci\u00f3n de nuestra marca propia con el objetivo de mejorar la calidad de nuestros productos en aspectos tan importantes como la textura, el sabor y la cantidad de materia prima utilizada en cada referencia. Para ello hemos realizado un gran trabajo de investigaci\u00f3n de mercado e innovaci\u00f3n, que ha dado como resultado productos de primera calidad a precios m\u00e1s competitivos \u201d<\/em>\u00a0ha afirmado la directora de Calidad de DIA Espa\u00f1a, Mar\u00eda L\u00f3pez de Montenegro. DIA ha reformulado la receta de sus productos de marca propia m\u00e1s tradicionales de estas fechas. La compa\u00f1\u00eda ha desarrollado nuevas referencias y formatos para dar respuesta a las necesidades actuales de los consumidores. La cadena de alimentaci\u00f3n presenta su nueva marca de dulces navide\u00f1os, \u2018Dulce Noel\u2019.<\/p>

Adem\u00e1s, dentro de su estrategia de transformaci\u00f3n de la marca propia, la compa\u00f1\u00eda ha introducido en su surtido la nueva gama \u2018Dulce Noel\u2019, con la que ha bautizado a sus dulces navide\u00f1os. Entre sus propuestas, se incluye una amplia gama de turrones, panetones y otros productos t\u00edpicos de estas fechas como hojaldres y mazapanes. La reci\u00e9n estrenada selecci\u00f3n de turrones incluye nuevos sabores como el de chocolate con cacahuete frito y miel y el crujiente de galleta. Tambi\u00e9n ofrece referencias m\u00e1s innovadoras como los palitos de turr\u00f3n de almendra, de caramelo con chocolate o de caramelo con sal, un snack dulce elaborado con la receta tradicional del turr\u00f3n.<\/p>

Como novedad, la compa\u00f1\u00eda ha incorporado en su surtido una secci\u00f3n de productos navide\u00f1os a granel de su marca \u2018Dulce Noel\u2019. As\u00ed, los clientes podr\u00e1n crear su propia selecci\u00f3n de polvorones, mazapanes, mantecados y turrones y combinarlos entre s\u00ed.<\/p>

La hornada de DIA<\/strong><\/p>

Un a\u00f1o m\u00e1s, DIA ha vuelto a confiar en su proveedor italiano para traer hasta los hogares espa\u00f1oles uno de los postres m\u00e1s populares de las regiones del norte del pa\u00eds, el panettone. Los clientes podr\u00e1n encontrar este dulce en su versi\u00f3n m\u00e1s tradicional, con pasas, y los m\u00e1s golosos lo disfrutar\u00e1n en sabor chocolate. Aquellos que lo deseen tambi\u00e9n tendr\u00e1n la oportunidad de probar otra receta italiana, procedente de la regi\u00f3n de Verona y muy similar a la anterior, los pandoros. Este dulce con forma de estrella llega en sabor tradicional y sabor chocolate y estar\u00e1 disponible en la secci\u00f3n de panader\u00eda de las tiendas DIA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\u2018The value of every day: how Dia will impact 3 million people more with its 2026-29 sustainability plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t
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DIA ha reformulado la receta de sus productos de marca propia m\u00e1s tradicionales de estas fechas. La compa\u00f1\u00eda ha desarrollado nuevas referencias y formatos para<\/p>\n","protected":false},"author":3,"featured_media":12474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[197,198],"class_list":["post-12481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-actualidad","tag-dulce-noel-en","tag-nueva-calidad-en"],"yoast_head":"\nDIA brings its customes "New Quality" this Christmas<\/title>\n<meta name=\"description\" content=\"DIA has reformulated the recipe of some of its most traditional products aiming to meet its customers\u2019 current needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/new-quality-dia\/\" \/>\n<meta property=\"og:locale\" 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