{"id":28677,"date":"2021-06-21T13:57:49","date_gmt":"2021-06-21T11:57:49","guid":{"rendered":"https:\/\/diacorporate.com\/?p=28677"},"modified":"2021-08-12T10:29:21","modified_gmt":"2021-08-12T08:29:21","slug":"dia-pone-en-marcha-una-operacion-kilo-en-sus-tiendas-fisicas-y-online","status":"publish","type":"post","link":"https:\/\/diacorporate.tribecamedia.com\/en\/dia-pone-en-marcha-una-operacion-kilo-en-sus-tiendas-fisicas-y-online\/","title":{"rendered":"DIA launches an \u2018Operation Kilo\u2019 campaign in stores and online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28677\" class=\"elementor elementor-28677 elementor-27581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ff63453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ff63453\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e1124b6 elementor-hidden-phone\" data-id=\"5e1124b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708c0114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"708c0114\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7dfd4ae7 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"7dfd4ae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12893d1f\" data-id=\"12893d1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3628340 elementor-widget elementor-widget-shortcode\" data-id=\"3628340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"titulo-prensa\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/media\/\">News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-642d29af elementor-hidden-phone elementor-hidden-tablet\" data-id=\"642d29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c8c655 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c8c655\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e162f07 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1e162f07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76589776\" data-id=\"76589776\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7fc798 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6c7fc798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DIA launches an \u2018Operation Kilo\u2019 campaign in stores and online<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df6fb0c elementor-widget elementor-widget-spacer\" data-id=\"7df6fb0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79abc8d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79abc8d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7037cb59\" data-id=\"7037cb59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68154f elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-shortcode\" data-id=\"68154f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"news_date\">June 21, 2021<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-34046ed0 elementor-widget elementor-widget-spacer\" data-id=\"34046ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2601c4f9\" data-id=\"2601c4f9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9891d1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a9891d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/06\/DIA-pone-en-marcha-una-Operacion-Kilo.jpg\" class=\"attachment-full size-full wp-image-27586\" alt=\"\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/06\/DIA-pone-en-marcha-una-Operacion-Kilo.jpg 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/06\/DIA-pone-en-marcha-una-Operacion-Kilo-300x198.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/06\/DIA-pone-en-marcha-una-Operacion-Kilo-768x506.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43562620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43562620\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236b19f\" data-id=\"236b19f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-196d5ed7 elementor-widget elementor-widget-spacer\" data-id=\"196d5ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75def412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75def412\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-64e3086 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"64e3086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-124b22a2\" data-id=\"124b22a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2f9e0e elementor-widget elementor-widget-text-editor\" data-id=\"1d2f9e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The company will transform customers\u2019 donations into basic essentials for food banks that are members of the Spanish Federation of Food Banks (FESBAL).<\/p><p class=\"p2\">This initiative will run from 21 to 27 June on<a href=\"https:\/\/www.dia.es\/compra-online\/\"><span class=\"s1\"><b> Dia.es<\/b><\/span><\/a> and in over 2,800 DIA stores and franchises in Spain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a8602aa elementor-hidden-phone elementor-hidden-tablet\" data-id=\"7a8602aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46e9ee7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46e9ee7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fa8f1fe\" data-id=\"7fa8f1fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f968ce1 elementor-widget elementor-widget-spacer\" data-id=\"1f968ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1456828e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1456828e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-544ca072 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"544ca072\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66d265ba\" data-id=\"66d265ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f86b02c elementor-widget elementor-widget-text-editor\" data-id=\"f86b02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><b>Madrid, 21 June 2021<\/b><\/span>. From today until next Sunday, 27 June, DIA and the Spanish Federation of Food Banks (FESBAL) will be running an \u2018Operation Kilo\u2019 campaign in over 2,800 DIA stores and<span class=\"Apple-converted-space\">\u00a0<\/span><b><\/b>franchises and also online at<a href=\"http:\/\/www.dia.es\/\"> <span class=\"s4\">Dia.es<\/span><\/a><span class=\"s5\">,<\/span> to collect non-perishable food items, encourage solidarity and raise awareness about the difficulties faced by many families to access food.<\/p><p class=\"p3\">DIA customers will be able to help provide food for vulnerable groups by making a monetary donation of their choosing at tills in store, or by adding a \u20ac1, \u20ac5 or \u20ac10 donation when paying in the<a href=\"http:\/\/www.dia.es\/\"><span class=\"s4\"> online store.<\/span><\/a><span class=\"s6\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-33798 size-full\" src=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2021\/08\/Operation-Kilo-by-DIA.jpg\" alt=\"Operacion Kilo by DIA\" width=\"940\" height=\"220\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/Operation-Kilo-by-DIA.jpg 940w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/Operation-Kilo-by-DIA-300x70.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2021\/08\/Operation-Kilo-by-DIA-768x180.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p><p>\u00a0<\/p><p class=\"p6\">When the \u2018Operation Kilo\u2019 campaign ends, DIA will transform customers\u2019 monetary donations into basic essentials and will distribute them directly from its warehouses to the food banks that are members of FESBAL.<\/p><p class=\"p7\">So far this year, the 54 FESBAL food banks have distributed over 158.7 million kilos of food to 1,560,000 people through 7,955 charities. Requests for essential items by vulnerable groups are up 50% since the start of the pandemic.<\/p><p class=\"p8\"><span class=\"s8\">As<\/span> <b>Miguel Fern\u00e1ndez, Head of FESBAL, <\/b><span class=\"s8\">comments, <\/span><i>&#8220;the health, social and financial crisis driven by Covid-19 has turned food banks into a beacon of hope for thousands of families who use them every day. We are therefore grateful for DIA\u2019s support and solidarity, as with the help of its customers and employees, this \u2018Operation Kilo\u2019 campaign will provide food to the 54 member food banks of the Spanish Federation of Food Banks (FESBAL) operating throughout Spain.\u201d<\/i><\/p><p class=\"p9\">DIA has worked in partnership with FESBAL since 2012 to ensure that food reaches all households, especially vulnerable families at risk, thus fulfilling its commitment to be closer to society every day. In the last 8 years, the food distribution chain has delivered 22 million kilos of food to Spain\u2019s neediest families.<\/p><p class=\"p10\"><b>#ThinkingOfOthers<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d7d5d9d elementor-hidden-phone elementor-hidden-tablet\" data-id=\"3d7d5d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-363e3f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"363e3f3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53fdeb0d\" data-id=\"53fdeb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f9c857d elementor-widget elementor-widget-spacer\" data-id=\"5f9c857d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ce983ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ce983ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd3c388 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"fd3c388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-43637bba\" data-id=\"43637bba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c2a7370 elementor-widget elementor-widget-shortcode\" data-id=\"3c2a7370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"doc-related\">Related documents<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337ff836 elementor-widget elementor-widget-pdf_viewer\" data-id=\"337ff836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dia-container individual_file\"><ul class=\"dia-list-items\"><li class=\"dia-list-item active\" title=\"DIA launches an \u2018Operation Kilo\u2019 campaign in stores and online\">\n        <a href=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2021\/08\/Ndp.DIA-pone-en-marcha-una-\u2018Operacio\u0301n-Kilo-en-sus-tiendas-fi\u0301sicas-y-online_EN-1.pdf\" target=\"_blank\" alt=\"Ndp.DIA-pone-en-marcha-una-\u2018Operacio\u0301n-Kilo-en-sus-tiendas-fi\u0301sicas-y-online_EN-1.pdf\">\n        <span class=\"dia-list-icon\"><img decoding=\"async\" class=\"ico-inline\" src=\"\/wp-content\/plugins\/dia-files\/public\/img\/download.svg\"><\/span>\n        <span class=\"dia-list-text\">DIA launches an \u2018Operation Kilo\u2019 campaign in stores and online<\/span><\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c110f77 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"c110f77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3344d348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3344d348\" data-element_type=\"section\" 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elementor-element-e0003a elementor-grid-4 ultimas-noticias-prensa last-news-templates elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"e0003a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-68458 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"292\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--300x292.png\" class=\"attachment-medium size-medium wp-image-68514\" alt=\"Grupo Dia pone en valor los logros de su modelo de proximidad\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--300x292.png 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--1024x998.png 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--768x748.png 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad-.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" >\n\t\t\t\tGrupo Dia highlights 2025 achievements to its shareholders: &#8220;The 2025 financial year confirms the strength of our proximity model and the discipline with which we are executing the roadmap presented a year ago&#8221;\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" aria-label=\"Read more about Grupo Dia highlights 2025 achievements to its shareholders: &#8220;The 2025 financial year confirms the strength of our proximity model and the discipline with which we are executing the roadmap presented a year ago&#8221;\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 19, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66564 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-300x300.png\" class=\"attachment-medium size-medium wp-image-66553\" alt=\"2025 FINANCIAL RESULTS\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-300x300.png 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-1024x1024.png 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-150x150.png 150w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-768x768.png 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" >\n\t\t\t\tDia Group achieves a net profit of \u20ac129 million in 2025\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" aria-label=\"Read more about Dia Group achieves a net profit of \u20ac129 million in 2025\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66041 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-300x211.jpg\" class=\"attachment-medium size-medium wp-image-66042\" alt=\"Dia launches its new sustainability plan 2026-29\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-300x211.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-1024x722.jpg 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-768x541.jpg 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1.jpg 1375w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" >\n\t\t\t\t\u2018The value of every day: how Dia will impact 3 million people more with its 2026-29 sustainability plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" aria-label=\"Read more about \u2018The value of every day: how Dia will impact 3 million people more with its 2026-29 sustainability plan\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-63688 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-de-actualidad tag-dia-grupo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-63709\" alt=\"\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-300x200.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-1024x683.jpg 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-768x512.jpg 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" >\n\t\t\t\tGrupo Dia strengthens its Board of Directors\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" aria-label=\"Read more about Grupo Dia strengthens its Board of Directors\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bb975a elementor-widget elementor-widget-spacer\" data-id=\"68bb975a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEGOCIO &#8211; TAGS | The company will transform customers\u2019 donations into basic essentials for food banks that are members of the Spanish Federation of Food<\/p>\n","protected":false},"author":3,"featured_media":27586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[186,187],"tags":[],"class_list":["post-28677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","category-sustainability-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DIA launches an \u2018Operation Kilo\u2019 campaignin stores and online<\/title>\n<meta name=\"description\" content=\"Operation Kilo will transform customers\u2019 donations into basic essentials for food banks that are members of the Spanish Food Banks FESBAL\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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