{"id":29230,"date":"2010-06-15T10:03:00","date_gmt":"2010-06-15T08:03:00","guid":{"rendered":"https:\/\/diacorporate.com\/?p=29230"},"modified":"2021-07-01T12:56:26","modified_gmt":"2021-07-01T10:56:26","slug":"ilusion-motivacion-y-espiritu-emprendedor-claves-en-el-exito-de-las-franquicias","status":"publish","type":"post","link":"https:\/\/diacorporate.tribecamedia.com\/en\/ilusion-motivacion-y-espiritu-emprendedor-claves-en-el-exito-de-las-franquicias\/","title":{"rendered":"Ilusi\u00f3n, motivaci\u00f3n y esp\u00edritu emprendedor, claves en el \u00e9xito de las franquicias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29230\" class=\"elementor elementor-29230 elementor-21648\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4335824f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4335824f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7540664d elementor-hidden-phone\" data-id=\"7540664d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b37b692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b37b692\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ed1e57e elementor-hidden-phone elementor-hidden-tablet\" data-id=\"7ed1e57e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-673691ab\" data-id=\"673691ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fc096d elementor-widget elementor-widget-shortcode\" data-id=\"63fc096d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"titulo-prensa\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/media\/\">News<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a8f5074 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"7a8f5074\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-521a549a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"521a549a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13464a3b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"13464a3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f4f0c9d\" data-id=\"5f4f0c9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-765b76b7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"765b76b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ilusi\u00f3n, motivaci\u00f3n y esp\u00edritu emprendedor, claves en el \u00e9xito de las franquicias<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f63ccc8 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"3f63ccc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b85bc4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b85bc4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70227d22\" data-id=\"70227d22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3c498f elementor-widget elementor-widget-spacer\" data-id=\"3b3c498f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-439ec54d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"439ec54d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-726530f3 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"726530f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4df12063\" data-id=\"4df12063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233952e3 elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-shortcode\" data-id=\"233952e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"news_date\">June 15, 2010<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-af46b76 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"af46b76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5428f42c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5428f42c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17d37ed8\" data-id=\"17d37ed8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f8b22b elementor-widget elementor-widget-spacer\" data-id=\"52f8b22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62af80d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62af80d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-730e6cf7 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"730e6cf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1445a35e\" data-id=\"1445a35e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3901987d elementor-widget elementor-widget-text-editor\" data-id=\"3901987d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"layoutArea\"><div class=\"column\"><p>Ilusio\u0301n, espi\u0301ritu emprendedor y vocacio\u0301n de servicio son algunos de los atributos que, segu\u0301n DIA, contribuyen al e\u0301xito de una franquicia. La compan\u0303i\u0301a DIA (Distribuidora Internacional de Alimentacio\u0301n, S.A.), primera franquicia de Espan\u0303a y tercera de Europa, tiene en Espan\u0303a 886 franquicias, casi una tercera parte de las 2.815 tiendas ubicadas en el pai\u0301s.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6acb7faf elementor-hidden-phone elementor-hidden-tablet\" data-id=\"6acb7faf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e582177 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e582177\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3787c4bd\" data-id=\"3787c4bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f9cdd3 elementor-widget elementor-widget-spacer\" data-id=\"23f9cdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d8b64c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d8b64c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15e82957 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"15e82957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-45c04bd8\" data-id=\"45c04bd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f576cd elementor-widget elementor-widget-text-editor\" data-id=\"37f576cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"layoutArea\"><div class=\"column\"><p>\u00bfCua\u0301les son las caracteri\u0301sticas para ser un buen franquiciado? Ilusio\u0301n, motivacio\u0301n, vocacio\u0301n de servicio y espi\u0301ritu emprendedor son algunos de los atributos inherentes a los franquiciados. Asi\u0301 lo cree DIA, compan\u0303i\u0301a con una amplia y exitosa experiencia en el modelo de negocio de la franquicia \u2013cuenta en Espan\u0303a con 886 establecimientos bajo este re\u0301gimen y 1.749 en todo el mundo\u2013.<\/p><p>DIA considera que sus franquicias constituyen oportunidades para muchas personas que deseen auto-emplearse y prosperar con un modelo de negocio familiar y de cercani\u0301a. La compan\u0303i\u0301a ofrece ventajosas condiciones de financiacio\u0301n y entrada, asi\u0301 como un constante programa de asesoramiento y formacio\u0301n, dirigido tanto al emprendedor como a sus empleados.<\/p><p>Las personas que deseen poner en marcha un negocio pueden encontrar en DIA un socio estrate\u0301gico para lograrlo. Sus ma\u0301s de 30 an\u0303os de experiencia avalan a una organizacio\u0301n que en 2009 obtuvo unas ventas de 4.454 millones de euros en Espan\u0303a y 10.515 millones de euros a nivel internacional.<\/p><p>El e\u0301xito de un negocio depende de mu\u0301ltiples variables, desde te\u0301cnicas hasta sociales, pasando por geogra\u0301ficas o incluso de ha\u0301bitos de consumo. Por ello, antes de proceder a la apertura de una nueva tienda, DIA realiza un pormenorizado estudio previo, independientemente de que sea trate de un establecimiento propio o franquiciado.<\/p><div class=\"page\" title=\"Page 2\"><div class=\"layoutArea\"><div class=\"column\"><p>Adema\u0301s de estos factores, existe tambie\u0301n un importante condicionante: la propia vocacio\u0301n del franquiciado. Por lo general, son personas emprendedoras, resolutivas y con espi\u0301ritu empresarial, pero, para lograr el e\u0301xito, DIA ha identificado otros atributos comunes para garantizar el buen desarrollo del negocio.<\/p><p><strong>Perfil tipo del franquiciado en el sector de la alimentacio\u0301n y distribucio\u0301n:<\/strong><\/p><ol><li><p>Ilusio\u0301n<\/p><\/li><li><p>Espi\u0301ritu independiente<\/p><\/li><li><p>Vocacio\u0301n emprendedora<\/p><\/li><li><p>Capacidad de servicio al cliente<\/p><\/li><li><p>Capacidad para motivar a otros<\/p><\/li><li><p>Sociable. Aprecia al trato con el pu\u0301blico<\/p><\/li><li><p>Dedicacio\u0301n<\/p><\/li><li><p>Capacidad para adaptarse a distintos roles y funciones<\/p><\/li><li><p>Prudencia<\/p><\/li><li><p>Atraccio\u0301n por el comercio y la venta al pu\u0301blico<\/p><\/li><\/ol><p>Estos valores, unidos al asesoramiento y apoyo continuo de las ensen\u0303as franquiciadoras -como DIA-, son algunos de los ingredientes que contribuyen al e\u0301xito de las franquicias. Asi\u0301 lo corrobora Mari\u0301a Isabel Mustienes Pe\u0301rez, ex empleada de DIA y propietaria actualmente de una tienda de la compan\u0303i\u0301a: \u201cLas ayudas financieras que me ofrecio\u0301 DIA cuando abri\u0301 mi establecimiento, asi\u0301 como el apoyo constante que me brindan desde la empresa, han sido lo que me ha permitido tener la oportunidad de establecerme por mi cuenta con un negocio rentable y de e\u0301xito\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3499a756 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"3499a756\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12049fb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12049fb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431dc55c\" data-id=\"431dc55c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5462263d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5462263d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f71dedb elementor-hidden-phone elementor-hidden-tablet\" data-id=\"f71dedb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b557ca2\" data-id=\"3b557ca2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77020124 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"77020124\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b02660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b02660\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ce92d90 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"6ce92d90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15163f2c\" data-id=\"15163f2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d08b0f elementor-widget elementor-widget-shortcode\" data-id=\"30d08b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"doc-related\">Related documents<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b751280 elementor-widget elementor-widget-pdf_viewer\" data-id=\"1b751280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dia-container individual_file\"><ul class=\"dia-list-items\"><li class=\"dia-list-item active\" title=\"ILUSIO\u0301N, MOTIVACIO\u0301N Y ESPI\u0301RITU EMPRENDEDOR, CLAVES EN EL E\u0301XITO DE LAS FRANQUICIAS\">\n        <a href=\"https:\/\/diacorporate.com\/wp-content\/uploads\/2010\/06\/10_06_15_ILUSIO\u0301N-MOTIVACIO\u0301N-Y-ESPI\u0301RITU-EMPRENDEDOR-CLAVES-EN-EL-E\u0301XITO-DE-LAS-FRANQUICIAS-.pdf\" target=\"_blank\" alt=\"10_06_15_ILUSIO\u0301N-MOTIVACIO\u0301N-Y-ESPI\u0301RITU-EMPRENDEDOR-CLAVES-EN-EL-E\u0301XITO-DE-LAS-FRANQUICIAS-.pdf\">\n        <span class=\"dia-list-icon\"><img decoding=\"async\" class=\"ico-inline\" src=\"\/wp-content\/plugins\/dia-files\/public\/img\/download.svg\"><\/span>\n        <span class=\"dia-list-text\">ILUSIO\u0301N, MOTIVACIO\u0301N Y ESPI\u0301RITU EMPRENDEDOR, CLAVES EN EL E\u0301XITO DE LAS FRANQUICIAS<\/span><\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-478a9b4b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"478a9b4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a3fff9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a3fff9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a175a4\" data-id=\"5a175a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4d986b elementor-widget elementor-widget-spacer\" data-id=\"e4d986b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-22609c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22609c26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e7980cb\" data-id=\"4e7980cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18cc6e74 elementor-widget elementor-widget-spacer\" data-id=\"18cc6e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d2bcf9 titulo-latest-news elementor-widget elementor-widget-shortcode\" data-id=\"41d2bcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><h2 class=\"similar-new\">Similar posts<\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46eb82b9 elementor-widget elementor-widget-spacer\" data-id=\"46eb82b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bf799a elementor-grid-4 ultimas-noticias-prensa last-news-templates elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"71bf799a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-68458 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"292\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--300x292.png\" class=\"attachment-medium size-medium wp-image-68514\" alt=\"Grupo Dia pone en valor los logros de su modelo de proximidad\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--300x292.png 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--1024x998.png 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad--768x748.png 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/06\/Grupo-Dia-pone-en-valor-los-logros-de-su-modelo-de-proximidad-.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" >\n\t\t\t\tGrupo Dia highlights 2025 achievements to its shareholders: &#8220;The 2025 financial year confirms the strength of our proximity model and the discipline with which we are executing the roadmap presented a year ago&#8221;\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-highlights-2025-achievements-to-its-shareholders-the-2025-financial-year-confirms-the-strength-of-our-proximity-model-and-the-discipline-with-which-we-are-executing-the-roadmap-presented\/\" aria-label=\"Read more about Grupo Dia highlights 2025 achievements to its shareholders: &#8220;The 2025 financial year confirms the strength of our proximity model and the discipline with which we are executing the roadmap presented a year ago&#8221;\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 19, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66564 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-300x300.png\" class=\"attachment-medium size-medium wp-image-66553\" alt=\"2025 FINANCIAL RESULTS\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-300x300.png 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-1024x1024.png 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-150x150.png 150w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025-768x768.png 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/Grupo-Dia-Resultados-Financieros-2025.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" >\n\t\t\t\tDia Group achieves a net profit of \u20ac129 million in 2025\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-group-financial-results-2025\/\" aria-label=\"Read more about Dia Group achieves a net profit of \u20ac129 million in 2025\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 26, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-66041 post type-post status-publish format-standard has-post-thumbnail hentry category-financial-news category-general-news tag-dia-group\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-300x211.jpg\" class=\"attachment-medium size-medium wp-image-66042\" alt=\"Dia launches its new sustainability plan 2026-29\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-300x211.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-1024x722.jpg 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1-768x541.jpg 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/02\/The-value-of-every-day-banner-mob-1.jpg 1375w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" >\n\t\t\t\t\u2018The value of every day: how Dia will impact 3 million people more with its 2026-29 sustainability plan\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/dia-launches-its-new-sustainability-plan-2026-29\/\" aria-label=\"Read more about \u2018The value of every day: how Dia will impact 3 million people more with its 2026-29 sustainability plan\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-63688 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-de-actualidad tag-dia-grupo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-63709\" alt=\"\" srcset=\"https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-300x200.jpg 300w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-1024x683.jpg 1024w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1-768x512.jpg 768w, https:\/\/diacorporate.tribecamedia.com\/wp-content\/uploads\/2026\/01\/Ben-Babcock-1.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" >\n\t\t\t\tGrupo Dia strengthens its Board of Directors\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/grupo-dia-strengthens-its-board-of-directors\/\" aria-label=\"Read more about Grupo Dia strengthens its Board of Directors\" tabindex=\"-1\" >\n\t\t\tRead\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd967ec elementor-widget elementor-widget-spacer\" data-id=\"5cd967ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEGOCIO &#8211; TAGS | Ilusio\u0301n, espi\u0301ritu emprendedor y vocacio\u0301n de servicio son algunos de los atributos que, segu\u0301n DIA, contribuyen al e\u0301xito de una franquicia.<\/p>\n","protected":false},"author":3,"featured_media":15117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-29230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ilusi\u00f3n, motivaci\u00f3n y esp\u00edritu emprendedor, claves en el \u00e9xito de las franquicias - Dia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diacorporate.tribecamedia.com\/en\/ilusion-motivacion-y-espiritu-emprendedor-claves-en-el-exito-de-las-franquicias\/\" \/>\n<meta property=\"og:locale\" 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