PURPOSE / Grupo Dia Sustainability Plan
At Grupo Dia, we believe that what is truly valuable is not promised, it is done. This is the spirit with which we have shaped our new Sustainability Plan 2026-29 and it shows what drives us as a company: the action that generates Value.
And it is that V for Value that activates the levers of what defines us as a company: acting as good Neighbors, to be close to our customers; creating real Bonds with all the people who are part of Dia; committing to Healthy Living, because eating well should not be a privilege for a few, but the daily peace of mind for many; and we act with Values, putting people and the planet at the center because that is what makes a supermarket a responsible neighbor.
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At Dia, we believe that what is truly valuable is not promised, it is done.
The “V” is the letter that drives us.
It is no coincidence that the word verb starts with V and is the engine of our commitment: because the V leads us to action. And action generates Value.
In a world of big promises, Dia chooses verbs. The new Sustainability Plan 2026-29, ‘The value of every day,’ is not born in an office, but from the conviction that what is valuable is not announced, it is done. It is the response of someone who knows the name of each of their neighbors and knows that a small gesture repeated every morning has the power to transform an entire neighborhood or town.
We act by creating real Bonds with everyone who is part of Dia. With those who work in the stores, with franchisees, with suppliers. A mutual support network where every purchase boosts the economy of the next corner.
We act as good Neighbors. By being present in neighborhoods and towns. Where you are, that’s where we want to be.
Like that neighbor who holds the door open for you when you need it, at Dia we keep our doors open throughout Spain and Argentina, including in rural areas.
We act by committing to Healthy Living, because eating well should not be a privilege for a few, but the daily peace of mind for many. Dia works to make filling your basket with health as simple as crossing the street, because taking care of oneself should not be a luxury.
But, above all, we act with Values. And awareness is the foundation. Putting people and the planet at the center is what makes a supermarket a responsible neighbor. We are committed to caring for the environment, diversity, and equal opportunities.
At Dia, sustainability is not a report kept in a drawer, it is our way of breathing life into neighborhoods and towns. Our sustainability has names and faces, streets and squares. It is the conviction that a responsible business only grows if it makes its community grow.
At Dia, we don’t wait for the future to arrive; we build it with the simplicity of facts. And we conjugate it in the present. By acting. Because when we put people at the center, what we truly find is THE VALUE OF EVERY DAY.
We want to continue bringing well-being to people and communities from the everyday, and to reinforce our role as a neighbor who accompanies the daily lives of thousands of neighborhoods and towns. Our objective is clear: to continue generating a positive impact from our unique position in proximity thanks to more than 3,300 stores and our online channel in Spain and Argentina, to grow hand-in-hand with employees, franchisees, and suppliers, and to contribute to the well-being of people, communities, and the environment.
The V's with which we generate Value
At Dia, what is truly valuable is not promised, it is done. That is why our Sustainability Plan is based on action:
We build real Bonds with all the people who are part of Dia. With those who work in the stores and warehouses, with franchisees, and with suppliers. A network of mutual support where every purchase boosts the economy of the surrounding area.
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We act as good Neighbors. Being present in neighborhoods and towns. Where you are, we want to be. Like that neighbor who keeps the door open for you when you need it, at Dia we keep our doors open throughout Spain and Argentina, including in rural areas.
Click here
We are committed to a healthy lifestyle, because eating well should not be a privilege for the few, but the daily peace of mind for many. Dia works to make filling your basket with health as simple as crossing the street. Because taking care of yourself shouldn't be a luxury.
Click here
We act with Values. And conscience is the base. Putting people and the planet at the center is what turns a supermarket into a responsible neighbor. Committed to caring for the environment, diversity, and equal opportunities.
Click here
Bonds: Growing together from a local perspective
We build real Bonds with all the people who are part of Dia. With those who work in the stores and warehouses, with franchisees, and with suppliers. A network of mutual support where every purchase boosts the economy of the surrounding area.
Click here
Neighborhood: Being close makes a difference.
We act as good Neighbors. Being present in neighborhoods and towns. Where you are, we want to be. Like that neighbor who keeps the door open for you when you need it, at Dia we keep our doors open throughout Spain and Argentina, including in rural areas.
Click here
Healthy Living: taking care of yourself shouldn't be a luxury
We are committed to a healthy lifestyle, because eating well should not be a privilege for the few, but the daily peace of mind for many. Dia works to make filling your basket with health as simple as crossing the street. Because taking care of yourself shouldn't be a luxury.
Click here
Values: We put people at the heart of our decisions
We act with Values. And conscience is the base. Putting people and the planet at the center is what turns a supermarket into a responsible neighbor. Committed to caring for the environment, diversity, and equal opportunities.
Click here
Our Strategic Axes
And from vision to action: the Plan’s levers are translated into five strategic axes that are Dia’s way of doing things and will guide the initiatives to be developed over the next four years:
1.The Value of every day
2.Proximity with impact
3. Accesible well-being
4. Dia People
5. Environmental care
6. Responsible management and sustainable positioning
1.The Value of every day
2.Proximity with impact
We champion high-impact proximity to enhance Dia’s position as a neighbor who accompanies its customers, employees, franchisees, and suppliers in Spain and Argentina through job creation, promoting entrepreneurship, and social contribution. That is why:
- We partner with local suppliers in Spain and Argentina to drive economic development.
- We maintain our presence in neighbourhoods and rural areas, ensuring there is always a Dia nearby.
- Our franchise network also acts as a lever for entrepreneurship and job creation within the local economy.
3. Accesible well-being
We embrace Accessible Well-being. Our goal is to keep making healthy and quality food accessible, by focusing on product affordability and safety. Therefore:
- We are reinforcing our commitment to fresh products in Spain and Argentina, ensuring a balanced, high-quality diet for everyone.
- We continue to make progress in improving nutrition by incorporating options tailored to emerging needs and consumer habits.
4. Dia People
The well-being of Dia People is at the center of our decisions because we want to build and share a culture of respect, diversity, inclusion, and well-being. To achieve this:
- We promote a shared culture of sustainability, where our teams understand and embrace these commitments.
- We foster workplace inclusion by providing employment opportunities to vulnerable groups.
- We are moving towards a more diverse leadership, ensuring a balanced representation of women in positions of responsibility.
5. Environmental care
We want to impact your daily life, not compromise the future. That is why we are making progress in reducing our environmental footprint, promoting energy efficiency, circularity, and the fight against food waste.
- We are driving a cleaner energy model in Spain, decarbonising our stores and increasing the use of renewable energy.
- We are working to ensure that all Dia brand packaging in Spain is recyclable, reusable, or compostable, fostering a more circular economy.
6. Responsible management and sustainable positioning
We know that trust is built with every decision. That is why:
- We strive to be a benchmark for corporate reputation in Spain and Argentina.
- We promote robust and responsible management that reinforces our perception as a sustainable and trusted company for the investment community.
The Value of Every Day is not a figure, it is the current that Dia, its teams, franchisees, suppliers, and customers move together to make every neighborhood a stronger, healthier, and more connected place.
This Plan is proof that for Dia, sustainability is not a report kept in a drawer, it is our way of breathing life into neighborhoods and towns. Our sustainability has names and faces, streets and squares. It is the conviction that a responsible business only grows if it makes its community grow. We build the future with the simplicity of facts. Without waiting for the future to arrive, by acting. Because when we put people at the center, what we truly find is the Value of Every Day.
Discover more about the Value we generate at Dia