Nuestro
propósito

PURPOSE

Apurpose-driven business to be the best neighbour in every community

By your side to bring everyday life to life in every community. That is our purpose and the force driving our strategy to build a responsible and sustainable business that generates value in the communities of which our more than 3,300 supermarkets in Spain and Argentina are a part.

Informe no Financiero 2022

45 years close to homes

Grupo Dia Our alliancesDia was born more than 45 years ago with a simple idea: to be close. Close to homes, to neighbourhoods, to people. But at Dia, we believe that what is truly valuable is not promised, it is done.

That commitment translates into daily gestures that have made us the everyday ally of millions of households. Because being “the good neighbour” is much more than opening a shop near home. For Dia, it means: guaranteeing access to basic food, keeping our doors open even in areas where others do not reach, both in urban and rural settings; offering affordable prices without compromising on quality; generating local employment and supporting entrepreneurship, acting like the neighbour who lends you a hand when you need it; getting to know the customers who visit us daily, to understand their habits, tastes and needs. It is about being part of the daily life of every community.

And thanks to our Dia People and franchisee network, Dia is the favourite supermarket in every neighbourhood and online, making it easy and quick to do a full shop, with an assortment of fresh and local products, and a Dia brand that is synonymous with the highest quality at affordable prices.

To achieve this, we rely on our suppliers, professionals who support us with their highest quality products so that our assortment responds to the needs of every neighbourhood.

Beyond our stores, Dia strengthens its impact in every community through a solid ecosystem of alliances with third-sector organisations and sustainability partners. This commitment is realised through initiatives that address social and environmental challenges, from the fight against food waste to supporting vulnerable groups, ensuring that our vision of being “the good neighbour” extends to the creation of shared and sustainable value for society as a whole.

We take care of our environment

We want to make an impact on the day-to-day life of the community, not compromise its future. For this reason, we are making progress in reducing our environmental footprint, promoting energy efficiency, circularity, and responsible sourcing. Under this premise, Dia addresses the care of the natural environment by placing special focus on:

- The decarbonisation of our own activities and facilities, as well as the promotion of decarbonisation throughout our value chain;
- The circularity of our operations (managing our waste under a circular model: zero waste; firmly committed to the prevention of food waste; and systematically applying eco-design to packaging);
- The protection of biodiversity and a commitment to responsible sourcing.

Biodiversity and responsible sourcing

Our commitment to sustainability is based on the protection of the natural environment and the preservation of biodiversity throughout our supply chain. We work actively to ensure compliance with established standards against deforestation, the promotion of sustainable fishing, and respect for animal welfare, seeking responsible sourcing that minimises our impact on ecosystems.

Biodiversity

Dia Group has completed the assessment of the most relevant parts of its supply chain using the TNFD methodology, which has allowed us to identify critical processes and their interaction with essential environmental assets, forming the basis for prioritising mitigation actions and designing future goals aligned with international standards and the EU Biodiversity Strategy.

Commitment to sustainable fishing

Sustainable fishing guarantees the continuity of marine species. Aware of the relevance this has for natural resources and for our customers, we work to offer a wide assortment of products that promote the conservation of the oceans and their resources.

Within this context, Dia’s support for and promotion of sustainable fishing is framed by making a wide assortment of seafood products that are respectful of the marine environment and species sustainability available to our customers.

To achieve this, we rely on our strategic partner, the MSC, whose well-known blue label guarantees the sustainability of the caught species and the product’s traceability back to the fishery of origin. Currently, Dia Spain’s own-brand range features around thirty items with the MSC label (across both permanent and campaign selections), spanning various product categories such as tinned fish, ready meals, and frozen or chilled fish. This includes species such as bonito, cod, hake, and anchovies, and we continue to work on expanding our catalogue of products certified with the MSC blue label. Additionally, in the aquaculture category, Dia collaborates with producers certified by the ASC (Aquaculture Stewardship Council), which verifies sustainable practices and respect for the environment.

Furthermore, during 2025, Dia has strengthened its commitment to sustainable fishing by defining a responsible sourcing standard for seafood products. Its objective is to establish a frame of reference to guide the Company’s actions in the purchasing and commercialisation of these products, serving as the roadmap for Dia Group to ensure that its seafood products (fresh, frozen, and tinned) come from ethical and sustainable sources, with the aim of aligning purchasing with the protection of marine ecosystems and respect for human rights.

Commitment to animal welfare

As a result of Dia Group’s firm commitment to animal welfare, all meat and dairy suppliers with whom we work are certified in animal welfare by internationally recognised standards.

Commitment to tackling deforestation

The expansion of agricultural crops is one of the main drivers of global deforestation and forest degradation. In response to this challenge, the European Union has implemented the Deforestation Regulation (EUDR), which prioritises control over critical raw materials such as cocoa, coffee, palm oil, beef, soya, rubber, and timber.

Within this framework, having identified the affected product range, Dia has dedicated the 2025 financial year to defining operational processes and developing digital tools for information exchange across the supply chain, advancing the traceability of the most sensitive raw materials with the aim of minimising the risk of selling products linked to deforestation.

Our commitment is to guarantee that the sourcing of soya, palm oil, cocoa, coffee, beef, and paper comes from sustainable and deforestation-free sources. To this end, we ask our suppliers for recognised certifications and standards that guarantee practices respectful of the environment, biodiversity, and animal welfare. Among these, labels such as RSPO, Rainforest Alliance, MSC, ASC, FSC, and Animal Welfare certifications stand out, verifying that production has been carried out with due consideration for the protection, conservation, and improvement of ecosystems.

45 years close to home

Con 45 años de historia, hemos recorrido un largo camino hasta convertirnos en lo que somos hoy: un gran equipo de profesionales, diverso y con talento, que cada día ofrecen su mejor versión para que nuestros clientes sientan que, además de un servicio esencial, aportamos valor a sus barrios.

El esfuerzo y compromiso de nuestros equipos nos ha permitido hacer de Dia la tienda de barrio en la que confías para hacer tu compra completa, fácil y rápida, con un surtido de productos frescos y locales, y una marca Dia que es sinónimo de la máxima calidad a precios asequibles.

Para lograrlo, nos apoyamos en una amplia red de franquiciados, emprendedores locales que con su talento y conocimiento de cada barrio impulsan nuestro negocio y lo llevan a todo tipo de lugares. También en nuestros proveedores, profesionales que nos apoyan con sus productos de calidad para que nuestro surtido responda a las necesidades de cada vecindario.

Dia ,una parte del barrio

Juntos, hacemos ese Dia que es parte de los barrios, de sus vecinos. De todos. Y la huella que dejamos en las comunidades así lo refleja. La proximidad es lo nuestro. Nuestra gran red de tiendas de barrio y nuestro canal online nos permiten estar donde muchos no llegan y ofrecer gran calidad a precios asequibles. Y, desde esta posición única, queremos tener un impacto real en la sociedad a través de una palanca clave para las familias: que los alimentos y los bienes de primera necesidad estén al alcance de todos.

Por eso, facilitar el acceso a una alimentación de calidad, independientemente de donde vivas y de tu presupuesto, es el eje sobre el que impulsamos nuestro negocio para dar vida a nuestro propósito. Sabemos que al combinar la proximidad de nuestras tiendas y nuestro canal online con nuestro completo surtido y su gran calidad a precios asequibles, nos convertimos en una de las empresas de nuestro sector con una posición única para lograrlo. Y ese es el compromiso que nos mueve. Que todos podamos comer mejor, cada día.

La comunidad Dia

Lograr que todas las familias tengan calidad a precios asequibles a su alcance es la piedra angular de nuestro negocio, pero la cercanía con la que opera Dia se materializa también en otras prioridades clave que nos ayudan a componer nuestro impacto sostenible:

Construimos la comunidad Dia desde cada barrio, poniendo el foco sobre el talento que forma nuestros equipos, con una apuesta clara por la diversidad y la inclusión.

Conocemos y apoyamos a nuestros franquiciados y proveedores, aliados para el crecimiento del negocio, para ser su socio de referencia.

Realizamos una gestión proactiva de los retos medioambientales, con medidas que buscan la sostenibilidad de las materias primas y reducir el impacto de la operación en el cambio climático y la generación de residuos.

La comunidad Dia

Construimos la comunidad Dia desde cada barrio, poniendo el foco sobre el talento que forma nuestros equipos, con una apuesta clara por la diversidad y la inclusión.

Conocemos y apoyamos a nuestros franquiciados y proveedores, aliados para el crecimiento del negocio, para ser su socio de referencia.

Realizamos una gestión proactiva de los retos medioambientales, con medidas que buscan la sostenibilidad de las materias primas y reducir el impacto de la operación en el cambio climático y la generación de residuos.