ABOUT GRUPO DIA / 2025-29 STRATEGIC PLAN

2025–29 STRATEGIC PLAN, 'GROWING EVERY DAY'

Grupo Dia presented its five-year strategic roadmap in March 2025. The company aims to captivate customers through the continuous evolution of its omnichannel, proximity-focused value proposition.

This strategy rests on four core pillars: Captivating the Customer; Leading Profitably; Building a Winning Foundation; and Highlighting Dia’s True Value. Their synergistic combination will drive sustainable business growth, generate long-term value for all stakeholders, and reinforce the brand’s market positioning.

Download 2025-29 Strategic Plan Presentation (PDF)

LEADERS IN PROXIMITY FOOD RETAIL

The 2025–2029 Strategic Plan, ‘Growing Every Day’, establishes a precise roadmap to boost customer acquisition and enhance loyalty. Furthermore, the plan aims to expand Dia’s commercial footprint in Spain backed by its highly competitive franchise model, strengthen operational foundations, and showcase the company’s value-creation capacity.

Grupo Dia’s four strategic levers for this business acceleration phase are:

1. CAPTIVATING THE END CUSTOMER

Grupo Dia focuses its operational effort on boosting customer satisfaction through a differentiated omnichannel experience in proximity retail. This commitment translates into a balanced assortment featuring leading national and international brands alongside high-quality Dia private-label products.

The strategy prioritizes fresh food distribution, store layout optimization, and e-commerce channel development. The company’s commercial ecosystem ensures a fast, simple, and affordable shopping experience for every household.

2. LEADING PROFITABLY IN GROWING MARKETS

The company focuses its business model on high financial return and sustainable expansion. To achieve this goal, management is executing three priority operational tracks:

Selective Expansion of the physical store footprint, strategically backed by the group’s network of franchisees.
End-to-End Optimization of the logistics and industrial network to ensure efficient supply for current and future stores.
Active Exploration of new business opportunities and complementary revenue streams aligned with brand identity.

3. BUILDING A WINNING FOUNDATION

Grupo Dia’s ongoing transformation has established a solid operational base. The company will continue to allocate capital expenditure (CapEx) to reinforce this ecosystem. This pillar revolves around three essential axes:

Advanced Technological Transformation to drive operational efficiency and accelerate the digital business.
Culture and Training, strengthening team engagement and continuous talent development as critical success factors.
Consolidating Corporate Responsibility, ensuring the business remains firmly committed to sustainable impact and social value across local neighborhoods and communities.

4. HIGHLIGHTING DIA'S TRUE VALUE

The company aims to enhance brand awareness and strengthen its public perception. The objective is for all stakeholders to recognize Dia’s capability to generate long-term shared value.

Grupo Dia operates as a trusted neighbor in every community it serves. From a social and socioeconomic perspective, the organization acts as a key economic driver, generating direct and indirect employment for over 34,000 professionals. Additionally, the group’s sourcing policy directs more than 96% of commercial purchases to local suppliers across Spain and Argentina.